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77Share digg_url = 'http://mashable.com/2010/02/08/ted-talks-social-meida/'; digg_title = '5 Insightful TED Talks on Social Media'; digg_bodytext = 'The 2010 Technology Entertainment Design conference will be kicking off tomorrow in Long Beach, California, bringing the leading minds of many fields together to talk shop about innovation, change, and what the future holds.\n\nAs social media has become a game changer for industries across the board, you can bet the experts at this year\'s TED conf'; email share var shared_object = SHARETHIS.addEntry({ title: "5 Insightful TED Talks on Social Media", url: "http://mashable.com/2010/02/08/ted-talks-social-meida/" }, {button:false,onmouseover:false}); shared_object.attachButton(document.getElementById('st_sharethis')); shared_object.attachChicklet('email', document.getElementById('st_email')); The 2010 Technology Entertainment Design conference will be kicking off tomorrow in Long Beach, California, bringing the leading minds of many fields together to talk shop about innovation, change, and what the future holds.As social media has become a game changer for industries across the board, you can bet the experts at this year’s TED conference will have their sights set on peeling back the hype and getting at the core of what social technology has in store for this year and beyond.Perhaps the best part of the TED conferences is that videos of the talks are archived and free to view right on the organization’s website. Given the wealth of insight we’re sure to see tomorrow, we thought we’d whet your appetite by highlighting a few recent and exceptional talks from TED’s past, with a focus on social media.

They should be like the historical coffeehouses, taverns and pubs where one shifts flexibly between focused and collective reading — much like opening a newspaper and debating it in a more socially networked version of the current New York Times Room for Debate.

Still, people read more slowly on screen, by as much as 20-30 percent. Fifteen or 20 years ago, electronic reading also impaired comprehension compared to paper, but those differences have faded in recent studies.

Reading on screen requires slightly more effort and thus is more tiring, but the differences are small and probably matter only for difficult tasks.