Alcohol Advertising in Magazines and Adolescent Readership - 1 views
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Edward A on 18 Nov 10Garfield, Craig F., Paul J. Chung, and Paul J. Rathouz. "Alcohol Advertising in Magazines and Adolescent Readership." The Journal of the American Medical Association. Web. 14 Nov. 2010. The most important thing about this journal entry is the table showing the age of its readers and the number of alcohol related ads that are in each magazine. While some magazines have very few, others like sports illustrated has one of the highest alcohol advertisement rate between 1997 and 2001. The statistics here are a well layed out mathmatically measured data that supports the argument of how alcohol companies are indeed placing their product in places that will most likely be veiwed by people who are underage.