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Edward A

Adolescent Exposure to Alcohol Advertising in Magazines: An Evaluation of Advertising P... - 1 views

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    King III, Charles, Michael Siegel, David H. Jernigan, Laura Wulach, Craig Ross, Karen Dixon, and Joshua Ostroff. "Adolescent Exposure to Alcohol Advertising in Magazines: An Evaluation of Advertising Placement in Relation to Underage Youth Readership." Journal of Adolescent Health 45.6 (2009): 626-33. Web. 16 Nov. 2010. In this study, it was proposed that the alcoholic drinks that are most often consumed by minors, are often put in magazines as advertisements that underage men and women are most likely to read. The study took place between 2002-06 and the results were not friendly. It was obvious after the study concluded, alcoholic drinks popular to minors were frequently put in the magazines with higher youth readership. Alcohol companies are focusing their ads to seek out the younger crowd through the popular magazines they choose to read. Although just an abstract, it will make a good reference on studies that have gained valuable research.
Edward A

Alcohol Advertising in Magazines and Adolescent Readership - 1 views

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    Garfield, Craig F., Paul J. Chung, and Paul J. Rathouz. "Alcohol Advertising in Magazines and Adolescent Readership." The Journal of the American Medical Association. Web. 14 Nov. 2010. The most important thing about this journal entry is the table showing the age of its readers and the number of alcohol related ads that are in each magazine. While some magazines have very few, others like sports illustrated has one of the highest alcohol advertisement rate between 1997 and 2001. The statistics here are a well layed out mathmatically measured data that supports the argument of how alcohol companies are indeed placing their product in places that will most likely be veiwed by people who are underage.
Edward A

Youth Exposure to Alcohol Ads in Magazines Declining - 1 views

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    Parsons, Tim, and Jarrett Carter. "Youth Exposure to Alcohol Ads in Magazines Declining." Camy.org. 10 Aug. 2010. Web. 16 Nov. 2010. In another study by the Center on Alcohol Marketing and Youth, it says that alcohol advertisement in magazines directed towards youth is down 49% between 2001 and 2008. The study analyzes the percent of ads that once showed in magazines to how many are showed now, and what type of alcohol is being promoted. CAMY is explaing the progress that has been made since the begining of this injustice. The article gives CAMY's side of the argument through stats to show what changes have been made since 2001.
Caroline P

Early Adolescent Exposure to Alcohol and its Relationship to Underage Drinking - 1 views

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    Collins, Rebecca L. Ph.D., ect al. "Early Adolescent Exposure to Alcohol and its Relationship to Underage Drinking." jahonline.org. Journal od Adolescent Health. 13 Apr. 2007. Web. 16 Nov 2010. This is an article about a a study done on exposure to alcohol and its effects on teens. It is linked to many dangers including drunk driving, sexually transmitted diseases, suicide, and disabilities. With the amount of advertisements for alcohol through television, magazines, radio, and many others teens are being influenced to drink.
Angela D

TALKING BACK TO THE MEDIA IDEAL: THE DEVELOPMENT AND VALIDATION OF THE CRITICAL PROCESS... - 1 views

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    Engeln-Maddox, Renee, and Steven A. Miller. "TALKING BACK TO THE MEDIA IDEAL: THE DEVELOPMENT AND VALIDATION OF THE CRITICAL PROCESSING OF BEAUTY IMAGES SCALE." Psychology of Women Quarterly 32.2 (2008): 159-171. Academic Search Complete. EBSCO. Web. 18 Nov. 2010. Thin and flawless, this is beauty. According to the media the ideal female body is thin, tan, tall, and completely flawless. That is what the magazines and the movies have taught us to believe and that is what most women have been made to think. However, the research in this article shows that women are more critical of these images than previously thought. It shows that women do not accept these images as what to strive for and they realize that they are unattainable and fake.
Abby Purdy

Understanding Media Literacy - 0 views

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    A film available on OhioLINK. \n\nTV and radio commercials, Web sites and banner ads, magazine ads, pop songs, photos, and even news articles and textbooks: all of them are sending messages to influence the reader/viewer/listener. How do they grab the attention? What are they selling-a product or service? a lifestyle? an ideology?-and why? Would a different media consumer interpret the message differently? This program raises more questions than it answers, which is the whole point: to prompt students to question, question, question the messages they are bombarded with daily. Savvy media consumers aren't born; they're made, and this program is an excellent tool for shaping the classroom dialogue. (35 minutes)
Abby Purdy

Is Google Making Us Stupid? - 0 views

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    What the Internet is doing to our brains
Abby Purdy

Cooks Source: The Internet roasts a plagiarist - 1 views

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    When a food magazine steals a writer's story, Facebook and Twitter lash back -- hilariously An article about what can happen when people outside of the academic community plagiarize.
Abby Purdy

Idea Lab - Becoming Screen Literate - 0 views

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    How the moving image is upending the printed word.
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