Adolescent Exposure to Alcohol Advertising in Magazines: An Evaluation of Advertising P... - 1 views
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Edward A on 18 Nov 10King III, Charles, Michael Siegel, David H. Jernigan, Laura Wulach, Craig Ross, Karen Dixon, and Joshua Ostroff. "Adolescent Exposure to Alcohol Advertising in Magazines: An Evaluation of Advertising Placement in Relation to Underage Youth Readership." Journal of Adolescent Health 45.6 (2009): 626-33. Web. 16 Nov. 2010. In this study, it was proposed that the alcoholic drinks that are most often consumed by minors, are often put in magazines as advertisements that underage men and women are most likely to read. The study took place between 2002-06 and the results were not friendly. It was obvious after the study concluded, alcoholic drinks popular to minors were frequently put in the magazines with higher youth readership. Alcohol companies are focusing their ads to seek out the younger crowd through the popular magazines they choose to read. Although just an abstract, it will make a good reference on studies that have gained valuable research.