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A Hype Cycle is a graphic representation of the maturity, adoption and business application of specific technologies. Since 1995, Gartner has used Hype Cycles to characterize the over-enthusiasm or "hype" and subsequent disappointment that typically happens with the introduction of new technologies (see Understanding Gartner's Hype Cycles) for an introduction to the Hype Cycle concepts). Hype Cycles also show how and when technologies move beyond the hype, offer practical benefits and become widely accepted. Read More.

As a pioneer in the area of augmented reality technology, metaio develops software products for systems driven by visual interaction in both real and virtual worlds. Our Unifeye software platform not only lets you place 3D animations directly into live video streams, but also supports the seamless integration of images from the external user environment.

Gamaray's AR Explorer shows virtual 3d objects not seen with the naked eye. Obviously, the technology is in its infancy, and it's quite a bold move on Gamaray's part to release its application in such an early stage:

And we are not the only ones thinking that AR is about to hit its full hype potential. Gartner shows that in their latest report, "Hype Cycle for Emerging Technologies, 2009," AR is steadily climbing towards the "Peak of Inflated Expectations."

Apple won't let augmented reality apps into the iPhone App Store. Why? The answer might be patent application number 20090175499, called "Systems and methods for identifying objects and providing information related to identified objects". The first claim in the application is a doozy: A method of providing a user with information related to an object in real time comprising: identifying the object with a portable electronic device; establishing a communications channel with an external source; searching for information related to the identified object on the external source, acquiring the information via the communications channel; and enabling the user to access at least a portion of the information on the portable electronics device.

unaio allows you to create, explore and share information in a completely new way using augmented reality. By combining innovative online and mobile technologies you will be able to see any kind of location-based content through the display of your mobile phone. junaio is bringing the Internet to the real world around you. So get ready for the Outernet experience and join in!

WT International works on cutting edge of technological innovation and media. After becoming the worlds first agency to launch Layar, the first augmented reality browser, the agency now has a new first; today, the first augmented reality platform in Russia, for telecoms provider MTS, was launched on: http://red.mts.ru/newreality/.