Group items tagged

A Hype Cycle is a graphic representation of the maturity, adoption and business application of specific technologies. Since 1995, Gartner has used Hype Cycles to characterize the over-enthusiasm or "hype" and subsequent disappointment that typically happens with the introduction of new technologies (see Understanding Gartner's Hype Cycles) for an introduction to the Hype Cycle concepts). Hype Cycles also show how and when technologies move beyond the hype, offer practical benefits and become widely accepted. Read More.

AR developers can't change the hype cycle, but they can position themselves to withstand the upcoming trough of disillusionment. I think it will come with the iPhone 3.1 launch, when users find that the mobile AR tech isn't quite at the level it's advertised to be.

Layar is a new augmented reality Android framework that comes from SPRXMobile. SPRXMobile, which previously brought us the ATM finder and this excellent post about the AR hype cycle, have kicked it up a notch with a full blown AR platform. SPRXMobile don't provide many details quite yet (they save it to Mobile 2.0), but here's what was made public on their site:

And we are not the only ones thinking that AR is about to hit its full hype potential. Gartner shows that in their latest report, "Hype Cycle for Emerging Technologies, 2009," AR is steadily climbing towards the "Peak of Inflated Expectations."