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A Hype Cycle is a graphic representation of the maturity, adoption and business application of specific technologies. Since 1995, Gartner has used Hype Cycles to characterize the over-enthusiasm or "hype" and subsequent disappointment that typically happens with the introduction of new technologies (see Understanding Gartner's Hype Cycles) for an introduction to the Hype Cycle concepts). Hype Cycles also show how and when technologies move beyond the hype, offer practical benefits and become widely accepted. Read More.

And we are not the only ones thinking that AR is about to hit its full hype potential. Gartner shows that in their latest report, "Hype Cycle for Emerging Technologies, 2009," AR is steadily climbing towards the "Peak of Inflated Expectations."