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"Although what differentiates Wikitude from Layar is that you can actually create content with Wikitude.me and add your own tags now. When are we going to see something that goes beyond the tethered experience and the "browsing" experience and get to the magic of AR in terms of tightly aligning media/graphics with real world objects? "Ori: That's right. (((See, he understood what she was saying. He even agrees. Plus, these are two people named "Ori" and "Tish." Welcome to the twenty-teens.))) That's one difference between Layar and Wikitude. Another is that Wikitude is actually being used across the world by what is it now 160,000 or 200,000 people and Layar only works in the Netherlands for the moment. That's a big difference. But things are changing rapidly.

Layar is a new augmented reality Android framework that comes from SPRXMobile. SPRXMobile, which previously brought us the ATM finder and this excellent post about the AR hype cycle, have kicked it up a notch with a full blown AR platform. SPRXMobile don't provide many details quite yet (they save it to Mobile 2.0), but here's what was made public on their site:

JWT International has been proposing and developing fun Augmented Reality applications for some time, Layar however is completely new. It is the one application that separates the role of the smart phone from the desktop/laptop and really sets a new standard in smart phone applications and the way in which brands can communicate and engage with customers.

MUST SEE VIDEO! Some quotes: "Right now this is the peak of my interest" "A techno visionary dream come true" "People can actually, conceivably make some money off of this" "It's not too geeky" "It's Artsy" "It's Girls, Money and Fame!" "It's happening" "I put on a tie" "New names will not work" "It's a tag" "AR language top 3 at Google Trends: 1: Korean, 2: Dutch & 3: English" "Do some high culture things" "Criminals are going to come…" "You are going to get the four horse men of the infopocalypse" "You are going to get the fear about…" "Don't be a deer in the head lights about it" "You are going to need an industry journal" "You are going to need an industry code of ethics" "You are heading for the trough of disillusion" "It's human nature" "Be prepared to work for the other guy" "Be prepared to hire the other guy" "The majors will buy you out" "It's gonna happen, get ready for it" "Augments eat batteries like popcorn" "Is there an Augmented Reality system for building Augmented Reality systems?" "Do you have your own language?" "You need to have a look" "You are gonna be glamorous" "Pretty chique… you are video people" "…hot Dutch augmentation chicks" "You are in for a wild ride"

Some quotes: "Right now this is the peak of my interest" "A techno visionary dream come true" "People can actually, conceivably make some money off of this" "It's not too geeky" "It's Artsy" "It's Girls, Money and Fame!" "It's happening" "I put on a tie" "New names will not work" "It's a tag" "AR language top 3 at Google Trends: 1: Korean, 2: Dutch & 3: English" "Do some high culture things" "Criminals are going to come…" "You are going to get the four horse men of the infopocalypse" "You are going to get the fear about…" "Don't be a deer in the head lights about it" "You are going to need an industry journal" "You are going to need an industry code of ethics" "You are heading for the trough of disillusion" "It's human nature" "Be prepared to work for the other guy" "Be prepared to hire the other guy" "The majors will buy you out" "It's gonna happen, get ready for it" "Augments eat batteries like popcorn" "Is there an Augmented Reality system for building Augmented Reality systems?" "Do you have your own language?" "You need to have a look" "You are gonna be glamorous" "Pretty chique… you are video people" "…hot Dutch augmentation chicks" "You are in for a wild ride"

Wikitude bzw. Augmented Reality ist eine wirklich unglaubliche Technologie und noch dazu im Prinzip so simpel.

Are you a Wikitude or Layar supporter? Maybe Sekai Camera fan? The battle for supremacy at the augmented reality browsers market is getting more complicated by the minute, with two new contenders joining the fight.

WT International works on cutting edge of technological innovation and media. After becoming the worlds first agency to launch Layar, the first augmented reality browser, the agency now has a new first; today, the first augmented reality platform in Russia, for telecoms provider MTS, was launched on: http://red.mts.ru/newreality/.

The video below shows JWT International experimenting in combining QR Codes with the Layer augmented reality platform.