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MUST SEE VIDEO! Some quotes: "Right now this is the peak of my interest" "A techno visionary dream come true" "People can actually, conceivably make some money off of this" "It's not too geeky" "It's Artsy" "It's Girls, Money and Fame!" "It's happening" "I put on a tie" "New names will not work" "It's a tag" "AR language top 3 at Google Trends: 1: Korean, 2: Dutch & 3: English" "Do some high culture things" "Criminals are going to come…" "You are going to get the four horse men of the infopocalypse" "You are going to get the fear about…" "Don't be a deer in the head lights about it" "You are going to need an industry journal" "You are going to need an industry code of ethics" "You are heading for the trough of disillusion" "It's human nature" "Be prepared to work for the other guy" "Be prepared to hire the other guy" "The majors will buy you out" "It's gonna happen, get ready for it" "Augments eat batteries like popcorn" "Is there an Augmented Reality system for building Augmented Reality systems?" "Do you have your own language?" "You need to have a look" "You are gonna be glamorous" "Pretty chique… you are video people" "…hot Dutch augmentation chicks" "You are in for a wild ride"

Some quotes: "Right now this is the peak of my interest" "A techno visionary dream come true" "People can actually, conceivably make some money off of this" "It's not too geeky" "It's Artsy" "It's Girls, Money and Fame!" "It's happening" "I put on a tie" "New names will not work" "It's a tag" "AR language top 3 at Google Trends: 1: Korean, 2: Dutch & 3: English" "Do some high culture things" "Criminals are going to come…" "You are going to get the four horse men of the infopocalypse" "You are going to get the fear about…" "Don't be a deer in the head lights about it" "You are going to need an industry journal" "You are going to need an industry code of ethics" "You are heading for the trough of disillusion" "It's human nature" "Be prepared to work for the other guy" "Be prepared to hire the other guy" "The majors will buy you out" "It's gonna happen, get ready for it" "Augments eat batteries like popcorn" "Is there an Augmented Reality system for building Augmented Reality systems?" "Do you have your own language?" "You need to have a look" "You are gonna be glamorous" "Pretty chique… you are video people" "…hot Dutch augmentation chicks" "You are in for a wild ride"

"Although what differentiates Wikitude from Layar is that you can actually create content with Wikitude.me and add your own tags now. When are we going to see something that goes beyond the tethered experience and the "browsing" experience and get to the magic of AR in terms of tightly aligning media/graphics with real world objects? "Ori: That's right. (((See, he understood what she was saying. He even agrees. Plus, these are two people named "Ori" and "Tish." Welcome to the twenty-teens.))) That's one difference between Layar and Wikitude. Another is that Wikitude is actually being used across the world by what is it now 160,000 or 200,000 people and Layar only works in the Netherlands for the moment. That's a big difference. But things are changing rapidly.

AR developers can't change the hype cycle, but they can position themselves to withstand the upcoming trough of disillusionment. I think it will come with the iPhone 3.1 launch, when users find that the mobile AR tech isn't quite at the level it's advertised to be.

And we are not the only ones thinking that AR is about to hit its full hype potential. Gartner shows that in their latest report, "Hype Cycle for Emerging Technologies, 2009," AR is steadily climbing towards the "Peak of Inflated Expectations."

Augmented Traffic Views - the application itself is fantastic. Built for the Android platform, Augmented Traffic Views combines a layer of AR above the device's camera view with live traffic camera images and traffic data. Simply hold the Android handset up and the AR layer displays all available traffic camera points in the direction you're looking. T

Are you a Wikitude or Layar supporter? Maybe Sekai Camera fan? The battle for supremacy at the augmented reality browsers market is getting more complicated by the minute, with two new contenders joining the fight.

The possibilities of Augmented Reality ("AR") on mobile devices are only just becoming apparent. SequencePoint Software has a promising demo app, "ARound", for the Nokia N97.

Wikitude is number 6 in this lineup id ar applications. Very subjective selection process.

A lot of excitement has been building around a category of iPhone and Android (Android) apps, most of which have yet to be approved or released. They are known as augmented reality apps.

Layar is a new augmented reality Android framework that comes from SPRXMobile. SPRXMobile, which previously brought us the ATM finder and this excellent post about the AR hype cycle, have kicked it up a notch with a full blown AR platform. SPRXMobile don't provide many details quite yet (they save it to Mobile 2.0), but here's what was made public on their site:

Gamaray's AR Explorer shows virtual 3d objects not seen with the naked eye. Obviously, the technology is in its infancy, and it's quite a bold move on Gamaray's part to release its application in such an early stage:

A new report from Juniper Research has found that the market for mobile augmented reality (AR) services is expected to reach $732 million by 2014, with revenues derived from a combination of paid-for app downloads, subscription based services and advertising.

Wherever you are, the nru mobile application ("near you") will work out your exact location and which way you're facing. It will then show you the nearest places to go, from bars and restaurants to cinemas and cafes. As you turn to face different directions, the view will change so you always know which way to go. nru gets it's content from Qype, the local search and recommendation website, and fonefood, the mobile restaurant booking service from lastminute.com.

This is one list of reading relating to augmented reality.

The most interesting update to Mobilizy's mobile augmented reality offering is the relaunch and full integration of the Wikitude.me platform with the browser. Wikitude.me is a socially-aware geotagging site where you can log in with an existing Facebook (Facebook), Twitter (Twitter), Google (Google) or Yahoo account and add location-based information that other users will be able to access later at that same spot.

JWT International has been proposing and developing fun Augmented Reality applications for some time, Layar however is completely new. It is the one application that separates the role of the smart phone from the desktop/laptop and really sets a new standard in smart phone applications and the way in which brands can communicate and engage with customers.

Apple won't let augmented reality apps into the iPhone App Store. Why? The answer might be patent application number 20090175499, called "Systems and methods for identifying objects and providing information related to identified objects". The first claim in the application is a doozy: A method of providing a user with information related to an object in real time comprising: identifying the object with a portable electronic device; establishing a communications channel with an external source; searching for information related to the identified object on the external source, acquiring the information via the communications channel; and enabling the user to access at least a portion of the information on the portable electronics device.

This is a video of the first beta version of TwittARound - an augmented reality Twitter viewer on the iPhone 3GS.

This is a video of the first beta version of TwittARound - an augmented reality Twitter viewer on the iPhone 3GS. It shows live tweets around your location on the horizon. Because of video see-through effect you see where the tweet comes from and how far it is away.