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Apple won't let augmented reality apps into the iPhone App Store. Why? The answer might be patent application number 20090175499, called "Systems and methods for identifying objects and providing information related to identified objects". The first claim in the application is a doozy: A method of providing a user with information related to an object in real time comprising: identifying the object with a portable electronic device; establishing a communications channel with an external source; searching for information related to the identified object on the external source, acquiring the information via the communications channel; and enabling the user to access at least a portion of the information on the portable electronics device.