We Are Organized Chaos - An Interactive Marketing and Advertising Blog » Blog... - 0 views
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Mark A.M. Kramer on 21 Aug 09AR developers can't change the hype cycle, but they can position themselves to withstand the upcoming trough of disillusionment. I think it will come with the iPhone 3.1 launch, when users find that the mobile AR tech isn't quite at the level it's advertised to be.