A social-media guide for public broadcasters targets the skeptical and the am... - 0 views
-
common resource for social-media best practices.
-
no common resource for social-media best practices.
-
The Corporation for Public Broadcasting wants to fill that gap with a newly released social media handbook for stations,
- ...4 more annotations...
-
A social-media guide for public broadcasters targets the skeptical and the ambitious Until now, hundreds of independent NPR and PBS affiliates have had no common resource for best practices in social media. By Andrew Phelps Even though NPR and PBS have social media policies (while other news organizations choose not to and still others debate their value), hundreds of independent public broadcasters have shared no common resource for social-media best practices. The Corporation for Public Broadcasting wants to fill that gap with a newly released social media handbook for stations, which is hosted at the National Center for Media Engagement website. CPB commissioned the marketing firm iStrategy Labs to write a guide that targets a broad audience: not just the stations who need guidance, but the stations who still need convincing of social media's value."