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The Marketing Analysts Blog - Data driven marketing decisions Customer retention strategies must address consumer trends toward less expensive product and service alternatives. Corporate budget decisions must focus on reaching those customers who are most likely to leave. When customers alter their purchase behavior, they may be lost forever.

Using social media to generate new customers and incremental business.

The Marketing Analysts provides analytical marketing, quantitative marketing, predictive marketing and qualitative marketing research services that include data analysis, data mining, predictive modeling, and research that provides optimal marketing mix strategies. In addition to offering services to Dallas Marketing Research firms and companies throughout the Americas and Europe, we also offer language translation, SEO, web design, and CMS development.

To solve the problem, THE MARKETING ANALYSTS offers proactive marketing research techniques to determine if the amount of differentiation of a new SKU offers incremental value. This type of research provides extremely valuable results when planning a SKU based on new flavors, colors, scents, sizes, etc.). Our marketing research techniques provide answers to questions like "What is the best set of product combinations (SKU's) that will maximize profitability?", "What is the most efficient combination of SKUs to offer that maximizes the differences between SKU's and avoids perceived similarity?" and "What should the priority be when offering new SKU's?" Most importantly, our approach provides manufacturers with the answers they need before investing in product development and marketing launch strategies.

The Marketing Analysts Blog - Data driven marketing decisions

Advertising is still one of the most effective promotional strategies. Unfortunately, for many companies it doesn't payback. To ensure your success, THE MARKETING ANALYSTS offers advertising concept testing for the web that uses technology that predicts success.

Because of the open nature of the social media web sites, you can easily find your customers and see what they do online, learn about their interests and discover characteristics about the people that they connect with. Friends of your customers have always been a great target market. In fact, research suggests that people are five times more likely to buy a product if their friends recommend it. While you may not be able to get full details of an existing customer's contacts from websites like Facebook and MySpace, you can get a lot of valuable information. If you set up a Facebook profile and ask to become a friend with an existing customer, you will most likely be accepted, if they liked your product. Through this one connection, you have the opportunity to identify their friends and make additional contacts. In addition, transparency is very important when it comes to building trust. Never try to disguise who you work for or make comments about your company or a competitor under a false identity. Too many times companies have tried this and have been humiliated and received bad press.

The term Marketing Audit refers to a comprehensive review and appraisal of all Marketing functions. It includes a systematic and non-biased review of the internal and external environments. Some of the research procedures include the use SWOT, PEST and Five Forces Analyses.

The Marketing Analysts Blog - Data driven marketing decisions Contact us for a free, no obligation meeting. We will discuss your marketing needs and tell you how we can help. That's when this offer gets really good. We'll give you up to $10,000 in free Marketing Research service and a complete report with actionable recommendations.

If you do not currently have a blog, you should consider the many benefits and opportunities that they provide. THE MARKETING ANALYSTS offers a complete Content Management System and blogging platform that puts the power of the web into the hands of your non-technical marketing employees. With Google friendly pages, search engine optimized content, in-depth web analytics, complete onsite training, and virtually every option your team can dream of, your new web platform will give you a competitive edge against your competition and offer rapid ROI. Contact us today for complete details.