Using Marketing Research To Develop Successful Product Lines - 0 views
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Lorna Vonseggern on 17 Jun 09To solve the problem, THE MARKETING ANALYSTS offers proactive marketing research techniques to determine if the amount of differentiation of a new SKU offers incremental value. This type of research provides extremely valuable results when planning a SKU based on new flavors, colors, scents, sizes, etc.). Our marketing research techniques provide answers to questions like "What is the best set of product combinations (SKU's) that will maximize profitability?", "What is the most efficient combination of SKUs to offer that maximizes the differences between SKU's and avoids perceived similarity?" and "What should the priority be when offering new SKU's?" Most importantly, our approach provides manufacturers with the answers they need before investing in product development and marketing launch strategies.