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A mid-sized manufacturer of HVAC equipment was experiencing flat sales and profitability. A small number of items in their product line contributed to the bulk of the company's unit sales and profitability. The slow movers contributed to manufacturing and supply chain inefficiencies. Solution: An analytical marketing research study designed for customer focused product line rationalization was conducted by THE MARKETING ANALYSTS. The findings from the study identified a number SKU's where customers saw little product differentiation. As a result, the manufacturer was able to reduce the number of SKUs in the product line without upsetting their customer base. In addition to improving profitability, THE MARKETING ANALYSTS developed new product development procedures that the company adopted to prevent future product proliferation.

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To solve the problem, THE MARKETING ANALYSTS offers proactive marketing research techniques to determine if the amount of differentiation of a new SKU offers incremental value. This type of research provides extremely valuable results when planning a SKU based on new flavors, colors, scents, sizes, etc.). Our marketing research techniques provide answers to questions like "What is the best set of product combinations (SKU's) that will maximize profitability?", "What is the most efficient combination of SKUs to offer that maximizes the differences between SKU's and avoids perceived similarity?" and "What should the priority be when offering new SKU's?" Most importantly, our approach provides manufacturers with the answers they need before investing in product development and marketing launch strategies.

The Marketing Analysts Blog - Data driven marketing decisions Before you design your next marketing campaign, you should consider the ideal type of customer that you want to target. To maximize effectiveness and ROI, marketing collateral should target the right audience, with the right offer and be delivered through the right medium. However, knowing the best offer, storyline, theme, length and medium requires in-depth knowledge about your target. Gaining this level of knowledge often requires marketing research and the aid of multivariate data analysis.

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Using the right keywords is the cornerstone of successful SEO It's pointless to optimize your web pages for keywords that nobody uses in the search engines. If you want targeted visitors then the keywords must not be too broad or too general. Fact: If you want to successfully promote your website on the Internet, you have to choose the right keywords. If you target the wrong keywords, your website promotion efforts will be in vain. IBP's keyword tools help you to find the best keywords for your website.

It's pointless to optimize your web pages for keywords that nobody uses in the search engines. If you want targeted visitors then the keywords must not be too broad or too general. Fact: If you want to successfully promote your website on the Internet, you have to choose the right keywords. If you target the wrong keywords, your website promotion efforts will be in vain. IBP's keyword tools help you to find the best keywords for your website.

Every 2-12 seconds someone from around the globe joins WebProsperity. I want you to know the pace is speeding up…It started last night and will continue and we all need to understand why so you can take massive action with your team to benefit financially. In the last 24 hours great people who we have been talking to are now seeing the huge early success from from marketers and associates who have been calling and e-mailing them about WP since day onew. At first, they just waved WP off as just another launch, but after 37,000 over 41,500 signups since Dec. 25 WebProsperity is validating its own success. Now the thought process changes and people think about being left behind. This is only "WAVE 2″. Don't think about where we have come from or how great we are….focus on the possibilities of where we are going…and how you and your team can and lead and benefit. We have not scratched the surface! Stay Humble and Aggressive….David D'Arcangelo Internet, Marketing, Business, success, tools

THE MARKETING ANALYSTS offers proactive marketing research that provides a strategic road map to ensure the profitability of your product line. - themarketinganalysts.comextremely valuable results when planning a SKU based on new flavors, colors, scents, sizes, etc.. By providing answers to questions like "What is the best set of product combinations (SKU's) that will maximize profitability?", "What is the most efficient combination of SKUs to offer that maximizes the differences between SKU's and avoids perceived similarity?" and "What should the priority be when offering new SKU's?" Most importantly, our approach provides manufacturers with the answers they need before investing in product development and marketing launch plans

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If you do not currently have a blog, you should consider the many benefits and opportunities that they provide. THE MARKETING ANALYSTS offers a complete Content Management System and blogging platform that puts the power of the web into the hands of your non-technical marketing employees. With Google friendly pages, search engine optimized content, in-depth web analytics, complete onsite training, and virtually every option your team can dream of, your new web platform will give you a competitive edge against your competition and offer rapid ROI. Contact us today for complete details.

The term Marketing Audit refers to a comprehensive review and appraisal of all Marketing functions. It includes a systematic and non-biased review of the internal and external environments. Some of the research procedures include the use SWOT, PEST and Five Forces Analyses.

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As one of the strongest economies in the world, Japan ranks second only to the USA in gross national product. And with this economic strength comes the need for clear communication between your business and Japanese businesses. Certified translators at THE MARKETING ANALYSTS can provide you with document translation ranging from individual certificate translations to complex website translations. We are also expert at providing translations for other world languages. Contact us today for a free estimate and to learn more about our language and marketing services.

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