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The Marketing Analysts Blog - Data driven marketing decisions Customer retention strategies must address consumer trends toward less expensive product and service alternatives. Corporate budget decisions must focus on reaching those customers who are most likely to leave. When customers alter their purchase behavior, they may be lost forever.

Because of the open nature of the social media web sites, you can easily find your customers and see what they do online, learn about their interests and discover characteristics about the people that they connect with. Friends of your customers have always been a great target market. In fact, research suggests that people are five times more likely to buy a product if their friends recommend it. While you may not be able to get full details of an existing customer's contacts from websites like Facebook and MySpace, you can get a lot of valuable information. If you set up a Facebook profile and ask to become a friend with an existing customer, you will most likely be accepted, if they liked your product. Through this one connection, you have the opportunity to identify their friends and make additional contacts. In addition, transparency is very important when it comes to building trust. Never try to disguise who you work for or make comments about your company or a competitor under a false identity. Too many times companies have tried this and have been humiliated and received bad press.

A mid-sized manufacturer of HVAC equipment was experiencing flat sales and profitability. A small number of items in their product line contributed to the bulk of the company's unit sales and profitability. The slow movers contributed to manufacturing and supply chain inefficiencies. Solution: An analytical marketing research study designed for customer focused product line rationalization was conducted by THE MARKETING ANALYSTS. The findings from the study identified a number SKU's where customers saw little product differentiation. As a result, the manufacturer was able to reduce the number of SKUs in the product line without upsetting their customer base. In addition to improving profitability, THE MARKETING ANALYSTS developed new product development procedures that the company adopted to prevent future product proliferation.

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The Marketing Analysts Blog - Data driven marketing decisions Before you design your next marketing campaign, you should consider the ideal type of customer that you want to target. To maximize effectiveness and ROI, marketing collateral should target the right audience, with the right offer and be delivered through the right medium. However, knowing the best offer, storyline, theme, length and medium requires in-depth knowledge about your target. Gaining this level of knowledge often requires marketing research and the aid of multivariate data analysis.

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Search engine users are some of the most qualified and motivated visitors to your website you will ever have. They have taken the initiative to hunt for online resources on a certain topic. Then they clicked your link to learn more. IBP helps you get your website in front of these potential customers. High search engine rankings result in more website visitors, more customers and more sales. Fact: If you want high rankings on Google, Yahoo and other major search engines then you must optimize your web pages. IBP helps you optimize your web pages as efficiently as possible.

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iBusinessPromoter (IBP) is a multi-award winning website promotion software tool. IBP helps you get high search engine rankings: Get top 10 rankings on Google, Yahoo, MSN Search and others. Get more website visitors and increase your revenue. Outperform your competitors.

iBusinessPromoter (IBP) is a multi-award winning website promotion software tool. IBP helps you get high search engine rankings: Get top 10 rankings on Google, Yahoo, MSN Search and others. Get more website visitors and increase your revenue. Outperform your competitors. Fact: If your website cannot be found on search engines then you'll lose a lot of customers and sales. IBP helps you get high search engine rankings, more customers and more sales.

The Marketing Analysts Blog - Data driven marketing decisions Contact us for a free, no obligation meeting. We will discuss your marketing needs and tell you how we can help. That's when this offer gets really good. We'll give you up to $10,000 in free Marketing Research service and a complete report with actionable recommendations.

Using social media to generate new customers and incremental business.