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A mid-sized manufacturer of HVAC equipment was experiencing flat sales and profitability. A small number of items in their product line contributed to the bulk of the company's unit sales and profitability. The slow movers contributed to manufacturing and supply chain inefficiencies. Solution: An analytical marketing research study designed for customer focused product line rationalization was conducted by THE MARKETING ANALYSTS. The findings from the study identified a number SKU's where customers saw little product differentiation. As a result, the manufacturer was able to reduce the number of SKUs in the product line without upsetting their customer base. In addition to improving profitability, THE MARKETING ANALYSTS developed new product development procedures that the company adopted to prevent future product proliferation.

Strategic product line planning involves a proactive marketing research technique that determines the optimal set of product combinations that minimize marketing risks and maximize the difference among items to avoid perceived similarity. This approach provides manufacturers with answers before they invest in product development and marketing launch plans.

THE MARKETING ANALYSTS offers proactive marketing research that provides a strategic road map to ensure the profitability of your product line. - themarketinganalysts.comextremely valuable results when planning a SKU based on new flavors, colors, scents, sizes, etc.. By providing answers to questions like "What is the best set of product combinations (SKU's) that will maximize profitability?", "What is the most efficient combination of SKUs to offer that maximizes the differences between SKU's and avoids perceived similarity?" and "What should the priority be when offering new SKU's?" Most importantly, our approach provides manufacturers with the answers they need before investing in product development and marketing launch plans

To solve the problem, THE MARKETING ANALYSTS offers proactive marketing research techniques to determine if the amount of differentiation of a new SKU offers incremental value. This type of research provides extremely valuable results when planning a SKU based on new flavors, colors, scents, sizes, etc.). Our marketing research techniques provide answers to questions like "What is the best set of product combinations (SKU's) that will maximize profitability?", "What is the most efficient combination of SKUs to offer that maximizes the differences between SKU's and avoids perceived similarity?" and "What should the priority be when offering new SKU's?" Most importantly, our approach provides manufacturers with the answers they need before investing in product development and marketing launch strategies.

There are a variety of conjoint analysis techniques including MaxDiff, Choice Based Conjoint (CBC) and Adaptive Conjoint Analysis (ACA). Each type of conjoint analysis offers its own unique advantage. When the right method is used, conjoint analysis is an extremely effective marketing research technique for new product development (http://www.themarketinganalysts.com/en/pages/new-product ...)

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Conjoint analysis is a term given to a broad set of marketing research techniques that are used in new product development. Some of the main types of conjoint analysis include Choice Based Conjoint (CBC), MaxDiff, and Adaptive Conjoint Analysis (ACA). Because each offers unique advantages, THE MARKETING ANALYSTS offers all types and recommend the right choice for your needs.

We provider proven analytical marketing research for new product development, maximizing web ROI, improving direct mail ROI, sales forecasting, market basket analysis, customer satisfaction studies, customer churn, and and product line reviews.

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Because of the open nature of the social media web sites, you can easily find your customers and see what they do online, learn about their interests and discover characteristics about the people that they connect with. Friends of your customers have always been a great target market. In fact, research suggests that people are five times more likely to buy a product if their friends recommend it. While you may not be able to get full details of an existing customer's contacts from websites like Facebook and MySpace, you can get a lot of valuable information. If you set up a Facebook profile and ask to become a friend with an existing customer, you will most likely be accepted, if they liked your product. Through this one connection, you have the opportunity to identify their friends and make additional contacts. In addition, transparency is very important when it comes to building trust. Never try to disguise who you work for or make comments about your company or a competitor under a false identity. Too many times companies have tried this and have been humiliated and received bad press.

The Marketing Analysts: A Global Leader In Sku Management & Sku Rationalization Solutions. THE MARKETING ANALYSTS is a world leader in providing strategic product line consulting services. Our services provide companies with the information they need to make important SKU management and SKU rationalization decisions.

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The Marketing Analysts Blog - Data driven marketing decisions Customer retention strategies must address consumer trends toward less expensive product and service alternatives. Corporate budget decisions must focus on reaching those customers who are most likely to leave. When customers alter their purchase behavior, they may be lost forever.

As one of the strongest economies in the world, Japan ranks second only to the USA in gross national product. And with this economic strength comes the need for clear communication between your business and Japanese businesses. Certified translators at THE MARKETING ANALYSTS can provide you with document translation ranging from individual certificate translations to complex website translations. We are also expert at providing translations for other world languages. Contact us today for a free estimate and to learn more about our language and marketing services.

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