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The term Marketing Audit refers to a comprehensive review and appraisal of all Marketing functions. It includes a systematic and non-biased review of the internal and external environments. Some of the research procedures include the use SWOT, PEST and Five Forces Analyses.

We provider proven analytical marketing research for new product development, maximizing web ROI, improving direct mail ROI, sales forecasting, market basket analysis, customer satisfaction studies, customer churn, and and product line reviews.

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