Skip to main content

Home/ IBP_tools/ Group items tagged sku

Rss Feed Group items tagged

Lorna Vonseggern

The Marketing Analysts: A Global Leader In Sku Management & Sku Rationalization Solutions - 0 views

  •  
    The Marketing Analysts: A Global Leader In Sku Management & Sku Rationalization Solutions. THE MARKETING ANALYSTS is a world leader in providing strategic product line consulting services. Our services provide companies with the information they need to make important SKU management and SKU rationalization decisions.
Lorna Vonseggern

Using Marketing Research To Develop Successful Product Lines - 0 views

  •  
    To solve the problem, THE MARKETING ANALYSTS offers proactive marketing research techniques to determine if the amount of differentiation of a new SKU offers incremental value. This type of research provides extremely valuable results when planning a SKU based on new flavors, colors, scents, sizes, etc.). Our marketing research techniques provide answers to questions like "What is the best set of product combinations (SKU's) that will maximize profitability?", "What is the most efficient combination of SKUs to offer that maximizes the differences between SKU's and avoids perceived similarity?" and "What should the priority be when offering new SKU's?" Most importantly, our approach provides manufacturers with the answers they need before investing in product development and marketing launch strategies.
Lorna Vonseggern

Strategic Product Line Planning & SKU Rationalization - 0 views

  •  
    A mid-sized manufacturer of HVAC equipment was experiencing flat sales and profitability. A small number of items in their product line contributed to the bulk of the company's unit sales and profitability. The slow movers contributed to manufacturing and supply chain inefficiencies. Solution: An analytical marketing research study designed for customer focused product line rationalization was conducted by THE MARKETING ANALYSTS. The findings from the study identified a number SKU's where customers saw little product differentiation. As a result, the manufacturer was able to reduce the number of SKUs in the product line without upsetting their customer base. In addition to improving profitability, THE MARKETING ANALYSTS developed new product development procedures that the company adopted to prevent future product proliferation.
Lorna Vonseggern

What's Wrong With Your Product Line? - Free-Press-Release.com - 0 views

  •  
    THE MARKETING ANALYSTS offers proactive marketing research that provides a strategic road map to ensure the profitability of your product line. - themarketinganalysts.comextremely valuable results when planning a SKU based on new flavors, colors, scents, sizes, etc.. By providing answers to questions like "What is the best set of product combinations (SKU's) that will maximize profitability?", "What is the most efficient combination of SKUs to offer that maximizes the differences between SKU's and avoids perceived similarity?" and "What should the priority be when offering new SKU's?" Most importantly, our approach provides manufacturers with the answers they need before investing in product development and marketing launch plans
Lorna Vonseggern

The Marketing Analysts Blog - 0 views

  •  
    Categories * Ad Design * Ad Research * Advertising Models * Blogging * CMS * Conjoint Analysis * Content Management System * Customer Relationship Management * customer retention * Market Segmentation * Marketing Mix Models * Marketing Research * Marketing ROI * Marketing Strategy * Neural Networks * new product development * Online Strategy * Optimum Product Line * Predictive Marketing * Preditive Data Mining * Product Line Research * Promotions * Retail * Search Optimization * SEM * SEO * SKU Research * Social Media * Social web * Strategic Product Line * Target Marketing * technical translation * Translation and Localization * Translations * Uncategorized * web site translation Tags Ad Design Ad Research Advertisement ROI campaign analysis CMS Content Management System customer retention customer satisfaction Customer Segmentation Dallas Desiging Advertisements Florida global marketing Google Language Translation Language Translators Localization Marketing Data Marketing Mix Marketing Mix Model Marketing Mix Models Marketing Research marketing segmentation Naples Neural Networks new product development Organic Search Page Rank Predictive Data Mining Predictive Marketing Product Line Optimization Product Line Strategic quantitative Marketing Retail Sales Forecasting Search Optimization SEM SEO Strategic Product Line Planning Target Marketing technical translation Texas Translation Translator web site translation
1 - 5 of 5
Showing 20 items per page