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Lorna Vonseggern

Develop More Successful Products With Conjoint Analysis | The Marketing Analysts Blog - 0 views

blog.themarketinganalysts.com/...roducts-with-conjoint-analysis

Conjoint Analysis Marketing Research new product developmen

shared by Lorna Vonseggern on 20 Jun 09 - Cached
  • Lorna Vonseggern on 20 Jun 09
     
    Conjoint analysis is a term given to a broad set of marketing research techniques that are used in new product development. Some of the main types of conjoint analysis include Choice Based Conjoint (CBC), MaxDiff, and Adaptive Conjoint Analysis (ACA). Because each offers unique advantages, THE MARKETING ANALYSTS offers all types and recommend the right choice for your needs.
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