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There are a variety of conjoint analysis techniques including MaxDiff, Choice Based Conjoint (CBC) and Adaptive Conjoint Analysis (ACA). Each type of conjoint analysis offers its own unique advantage. When the right method is used, conjoint analysis is an extremely effective marketing research technique for new product development (http://www.themarketinganalysts.com/en/pages/new-product ...)

Conjoint analysis is a term given to a broad set of marketing research techniques that are used in new product development. Some of the main types of conjoint analysis include Choice Based Conjoint (CBC), MaxDiff, and Adaptive Conjoint Analysis (ACA). Because each offers unique advantages, THE MARKETING ANALYSTS offers all types and recommend the right choice for your needs.

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The Marketing Analysts provides analytical marketing, quantitative marketing, predictive marketing and qualitative marketing research services that include data analysis, data mining, predictive modeling, and research that provides optimal marketing mix strategies. In addition to offering services to Dallas Marketing Research firms and companies throughout the Americas and Europe, we also offer language translation, SEO, web design, and CMS development.

We provider proven analytical marketing research for new product development, maximizing web ROI, improving direct mail ROI, sales forecasting, market basket analysis, customer satisfaction studies, customer churn, and and product line reviews.

The Marketing Analysts Blog - Data driven marketing decisions Before you design your next marketing campaign, you should consider the ideal type of customer that you want to target. To maximize effectiveness and ROI, marketing collateral should target the right audience, with the right offer and be delivered through the right medium. However, knowing the best offer, storyline, theme, length and medium requires in-depth knowledge about your target. Gaining this level of knowledge often requires marketing research and the aid of multivariate data analysis.

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