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Intégrer des lead user dans le processus de conception et innovation : les utilisateurs à l’avant-garde d’un domaine, ayant un fort intérêt à innover pour eux-mêmes, imaginant des solutions qui répondent à des attentes qui vont se généralise

Von Hippel base sa theorie Lead user sur un utilisateur qui présenterait deux caractéristiques, à l’avant-garde d’une tendance (the ahead of trend) et possédant un fort intérêt à innover (the high expected benefit).

Schreier et Prügl enrichissent la théorie en testant quatre nouvelles composantes (Schreier & Prügl, 2008) : connaissance du consommateur (consumer knowledge), expérience d’utilisation (use experience), lieu du contrôle (locus of control), innovativité innée (innovativeness).

Don't penalise innovation in mobile telecoms

These innovations require modernising and extending current networks, however. Despite the government's wishes, more than half of French territory, for example, remains to be covered by a broadband mobile network. In June 2008, only 12% of subscribers had gone over to third-generation (3G) mobile phones, twice as few as in Sweden, Norway or Italy. Improving this situation will inevitably require substantial investments. These risk being delayed by the public authorities' regulatory appetite and by ill-advised French tax policy.

The list of new regulations that encumber the activities of mobile operators keeps getting longer and, unfortunately, will consume a growing share of their resources.

Today we announced that we're joining forces (PDF file) with GE to use technology, information and corporate resources to drive the changes necessary to empower consumers with better energy choices.

We all receive an electricity bill once a month that encourages little except prompt payment. What if, instead, we had access to real-time information about home energy use? What if our flat screen TVs, electronic equipment, lights and appliances were programmed to automatically adjust to save money and cut energy use? What if we could push a button and switch the source of our homes' electricity from fossil fuels to renewable energy? What if the car sitting in our garage ran on electricity – the equivalent of $1 per gallon gasoline – and was programmed to charge at night when electricity is cheapest?