Diffusion_of_Innovations.pdf (application/pdf Object) - 0 views
-
Lisa Martin on 05 Jun 12This theory breaks up people into categories of "innovativeness" or "the degree to which an individual or other other unit of adoption is relatively earlier in adopting new ideas than other members of the social system": (1) Innovators - 2.5% (2) Early adopters - 13.5% (3) Early majority - 34% (4) Late majority - 34% (5) Laggards - 16%