ECUAdvertising

2014 Guide to Cable Advertising

2014 Research on black consumers

Targeting Men, Infographic

Nielsen's Home Page for its academic program

"Marketers are tapping into this opportunity by attaching their brands to digital radio services in traditional and novel ways, according to a new eMarketer report, "Digital Radio: Usage Grows, but Lack of Scale Remains a Challenge." eMarketer estimates there will be 159.8 million digital radio listeners in 2014, and that figure will grow to 183.4 million in 2018. Digital radio listeners are now at mass-market proportions, representing just more than half of the population and nearly two-thirds of internet users."

What's the most expensive television media buy? Football and The Big Bang Theory. Check out Ad Age's chart on the cost of 30-second spots.

In his column this week, Stuart Elliott explains Richmond Region Tourism's new campaign targeting LGBT prospective tourists. The campaign, created by students at VCU Brand Center, is based on the seminal moment of coming out. Except in this case, it's the City of Richmond. You can see more on the microsite at www.Richmondisout.com.  We'll discuss this and other campaigns as they relate to communication theories in class.  I'll ask students to identify fundamental decisions made in targeting, objectives, budgeting, and positioning. I'll ask students to consider who the target receiver should identify as the message sender and which stage of the hierarchy of effects is in play. We'll discuss whether the target audience is expected to have high elaboration likelihood and what that means for the campaign's creative choices. Finally, we'll identify the influence tools (Cialdini's) that are evoked in the campaign.  Interested? Read Stuart Elliott's full article! 

Today on iMedia Connection, Kent Lewis presents his list of the dirtiest jobs in digital marketing. Since tomorrow's ad class will focus on careers in advertising, let's take a look at what Lewis has to say. You can read the article at http://www.imediaconnection.com/content/37185.asp?imcid=nl#singleview Many of these jobs fall into the "dirty" category because they are tedious. Knowing how these jobs get done can be invaluable for setting realistic objectives in the strategic planning stage. Others are listed as dirty because they are all guts and no glory. We have all done jobs like that at some point in our careers. They build perseverance and grit. *Local search marketer *Online reputation manager *Digital ad sales rep *Link development specialist *Sales and new business development for search and social *Database marketing specialist I'll ask my students to consider these questions: Which of these jobs will still be around in 5 years? Which could they learn the most from as they build a career in advertising? What skills should they acquire now to be prepared for a career in digital marketing?

Today on iMedia Connection, Kent Lewis presents his list of the dirtiest jobs in digital marketing. Since tomorrow's ad class will focus on careers in advertising, let's take a look at what Lewis has to say. You can read the article at http://www.imediaconnection.com/content/37185.asp?imcid=nl#singleview Many of these jobs fall into the "dirty" category because they are tedious. Knowing how these jobs get done can be invaluable for setting realistic objectives in the strategic planning stage. Others are listed as dirty because they are all guts and no glory. We have all done jobs like that at some point in our careers. They build perseverance and grit. I'll ask my students to consider these questions: Which of these jobs will still be around in 5 years? Which could they learn the most from as they build a career in advertising? What skills should they acquire now to be prepared for a career in digital marketing?

On the power of logos

"NPR'S JAD ABUMRAD ON EMBRACING THE LIMITATIONS AND CHALLENGES OF TELLING STORIES USING ONLY SOUND."

Today on iMedia Connection, Kent Lewis presents his list of the dirtiest jobs in digital marketing. Since tomorrow's ad class will focus on careers in advertising, let's take a look at what Lewis has to say. You can read the article at  http://www.imediaconnection.com/content/37185.asp?imcid=nl#singleview Many of these jobs fall into the "dirty" category because they are tedious. Knowing how these jobs get done can be invaluable for setting realistic objectives in the strategic planning stage. Others are listed as dirty because they are all guts and no glory. We have all done jobs like that at some point in our careers. They build perseverance and grit.  I'll ask my students to consider these questions:  Which of these jobs will still be around in 5 years?  Which could they learn the most from as they build a career in advertising? What skills should they acquire now to be prepared for a career in digital marketing?

Interview with Denny's CMO on the America's Diner strategy.

Intel has invited a small number of agencies to participate in its creative review, including its current agency of record, Venables Bell & Partners. Read about in this article in Ad Age!  http://adage.com/article/agency-news/intel-launches-creative-review/294729/

An overview of how addressable tv works

Media trends for 2015

Stories on the worst pitches ever.

Flyer on Smart Brief's video-text ad for email marketing

Keyword Search Advertising and Limited Budgets Abstract In keyword search advertising, many advertisers operate on a limited budget. Yet how limited budgets affect keyword search advertising has not been extensively studied. This paper offers an analysis of the generalized second-price auction with budget constraints. We find that the budget constraint may induce advertisers to raise their bids to the highest possible amount for two different motivations: to accelerate the elimination of the budget-constrained competitor as well as to reduce their own advertising cost. Thus, in contrast to the current literature, our analysis shows that both budget-constrained and unconstrained advertisers could bid more than their own valuation. We further extend the model to consider dynamic bidding and budget-setting decisions. Keywords: Keyword Search Advertising, Budget Constraint, Generalized Second-Price Auction, Online Advertising, Competitive Bidding Strategy, Analytical Model.

Lowe's uses Vine and guerilla