Group items tagged

Flyer on Smart Brief's video-text ad for email marketing

Keyword Search Advertising and Limited Budgets Abstract In keyword search advertising, many advertisers operate on a limited budget. Yet how limited budgets affect keyword search advertising has not been extensively studied. This paper offers an analysis of the generalized second-price auction with budget constraints. We find that the budget constraint may induce advertisers to raise their bids to the highest possible amount for two different motivations: to accelerate the elimination of the budget-constrained competitor as well as to reduce their own advertising cost. Thus, in contrast to the current literature, our analysis shows that both budget-constrained and unconstrained advertisers could bid more than their own valuation. We further extend the model to consider dynamic bidding and budget-setting decisions. Keywords: Keyword Search Advertising, Budget Constraint, Generalized Second-Price Auction, Online Advertising, Competitive Bidding Strategy, Analytical Model.

2015 report on top brands globally in terms of brand equity.

2014 Research on black consumers

Media trends for 2015

Targeting Men, Infographic

Edward Boches' blog post on his chapter in my book.

Data on media consumption, 2014