Football, 'Big Bang,' TV's Most Expensive Ad Buys | Media - Advertising Age - 0 views
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TV's costliest shows this season are the ones that have a preponderance of live viewership.
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On average, advertisers pay $627,300 for a 30-second spot in "Sunday Night Football," up about 6% from last season's cost.
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It's a trend that's consistent with the last several years -- advertisers are willing to pay more for programming that's watched live as more viewership takes place on a delayed basis.
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