Skip to main content

Home/ ECUAdvertising/ Group items tagged brand timeline

Rss Feed Group items tagged

Tracy Tuten

Branded | news | Torontoist - 0 views

  • t turns out that “portrait” is a surprisingly accurate description of what she ended up with. From Jane’s Brand Timeline Portrait, we discover that Jane is a woman who flosses, who has a cat, who turns on her TV before she leaves for work in the morning. Jane is a woman who lives in Toronto and takes public transit to work, who drinks beer on a Friday night before going home, smoking up and getting down. There’s been some debate in the comments thread of her post over whether the LG logo followed by several Durexes indicates that she used her phone to make a booty call soon after 10 p.m. Fortunately, the BTP still leaves some details to the imagination.
  • Brand Timeline Portrait has spread all over the internet.
  • As an advertising account executive, Jane was perhaps predictably untroubled by the implications of her day in brands. “As a marketer, it just shows that these brands have done a good job of marketing themselves.”
  • ...2 more annotations...
  • n this way, the Brand Timeline Portrait is a kind of confessional. You can pretend that you’re beyond the pull of advertising, but there it is in full colour: every big corporation you’ve allowed into your life and your daily routines. And it’s hard to resist the appeal to put it all out in the open.
  • If, like us, you’re going to run off and assemble your Brand Timeline Portrait right this instant, here are Jane’s simple instructions: 1. Go to Google Image; 2. Type in brandname+logo; 3. Capture, resize (if you don’t have any imaging software, you can use this site instead), and save.
  •  
    Brand Timeline with explanation
Tracy Tuten

brand timelines- planners love great visuals | Influxinsights - 0 views

  • Noah Brier just gave us a new world of Brand Tags and now Dear Jane Sample has come up with something many of us have always wanted to do, but could never get quite right, the simple art of the Brand Timeline. It’s a way to visualize the brands we interact with over the course of the day. It’s really Brands in Your Day. Planners love this stuff because it’s a nice way to bring thinking to life and it’s great to be able to see the time when brands are being used this could even have media implications for example. Perhaps there’s another version of this which examines the depth and scale of relationships individuals have with brands something relating to distance.
  •  
    Brand Timeline plus explanation
Tracy Tuten

my brand timeline | the daily (ad) biz - 0 views

  •  
    Brand timelines
Tracy Tuten

FFFFOUND! | Fun with brands - Jane's Brand-timeline Portrait « Dear Jane Sample - 0 views

  •  
    Brand timeline
Tracy Tuten

It's A Brand New Day - Brand Timeline Portrait - 0 views

  •  
    An example of a brand timeline
Tracy Tuten

Mike's Brand Timeline Portrait - Mike Vogel - 0 views

  •  
    Another brand timeline example
Tracy Tuten

Brandacity: Know My Brands, Know ME - 1 views

  •  
    This is my brand timeline! At least the one I did when I first created this assignment. It's only been tweaked a bit since the original. 
Tracy Tuten

Why Marketers Should Invest in Crowdsourced Research - 0 views

  • What are the advantages of crowdsourced research? Cost-effectiveness –- Comparatively speaking, crowdsourced research can be done at a fraction of the cost of traditional research. Quick Turn Around –- The time it takes to gather, execute, and analyze is shorter thanks to a purely digital foundation. Flexibility –- As trends emerge in findings, researchers can easily adjust their strategy to catch any shifts or “surprises.” Collaboration –- Crowdsourced research allows brands to collaborate easily with customers to ideate or improve upon products, to test concepts, ads, and experiences, and to continue the conversation over a longer term. Velocity –- Crowdsourced research can travel at the speed of digital, allowing for real-time consumer behavior analysis and insight for new technologies, memes, trends, and conversations. Marketing and Marketing Research –- Even though it’s frowned upon and often times refuted in traditional research, the nature of crowdsourced research implies there will be some form of marketing intertwined as consumers share their stories, insights, and ideas for brands they support.
  • Crowdtap, which is still in beta, is a tool that fills the gap between traditional research and digital, and helps with insight gathering, customer empowerment and influence. At my company, we use Crowdtap to augment our research activities, especially when time is of the essence (i.e. new business pitches, client presentations, low-budget projects). Brands and agencies can leverage Crowdtap to target questions (polls, discussion topics, and open-ended queries) to a certain demographic profile subscribed to the tool.
  •  
    When it comes to marketing strategy, research is critical. Marketing research, an unsung hero of the marketing cosmos, tends to be excused, neglected, forgotten, or ignored as concepts move into execution and execution turns into conversation, engagement, or criticism. Why? Sometimes the cost alone to execute a valid study can blow the budget. In addition, as timelines are getting reduced in order for brands to get consumer attention, taking the time to recruit participants, execute the study, and analyze the results extends beyond, or well into, the go-to-market plan. Or, the findings are stale from the time lapse between executing the study and reporting the findings. Crowdsourced research can help span that gap by providing timely, detailed results to help marketing strategies at large. Read on for some of the associated advantages and tools to get you started.
1 - 8 of 8
Showing 20 items per page