Scott Egan - 0 views
I listened to Around the Dial: A music industry roundtable. This podcast consisted of Kenny Ochoa, a Sony Music Exec who deals with selling the music rights of Sony to ad agencies to use in their c...
A place for the collection, sharing, and discussion of articles on advertising
I listened to Around the Dial: A music industry roundtable. This podcast consisted of Kenny Ochoa, a Sony Music Exec who deals with selling the music rights of Sony to ad agencies to use in their c...
Damn, Skippy! Leveraging Segmentation and Positioning Best Practices to Build a Stronger BrandWhen I started thinking about what I was going to focus on in my analysis of how Hormel and BBDO identi...