Music Listeners Pump Up the Volume on Digital Radio - eMarketer - 0 views
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As the US digital radio landscape matures, several trends are taking hold, including: Strong demand for two dominant listening modes: personal stations that serve songs based on users’ preferences, existing digital music collections and prior listening activity, and digital extensions of over-the-air stations A shift toward nondesktop devices, such as smartphones, tablets, in-car systems and other consumer electronics embedded with digital radio apps A mix of monetization models that ranges from free access on an ad-supported basis to premium tiers that cost up to $10 per month for ad-free, unlimited listening
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Many companies that are marketing through digital radio use 15-second audio spots, some tailored to specific services. Advertisers are also creating branded playlists and sponsoring launch events, contests and festivals.
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The full report, “Digital Radio: Usage Grows, but Lack of Scale Remains a Challenge,” also answers these key questions: How many people are using digital radio services, and how are they using them? What is the outlook for digital radio advertising? How are marketers using digital radio to promote their brands? How is competition affecting the digital radio landscape and potential marketing opportunities connected with it?
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"Marketers are tapping into this opportunity by attaching their brands to digital radio services in traditional and novel ways, according to a new eMarketer report, "Digital Radio: Usage Grows, but Lack of Scale Remains a Challenge." eMarketer estimates there will be 159.8 million digital radio listeners in 2014, and that figure will grow to 183.4 million in 2018. Digital radio listeners are now at mass-market proportions, representing just more than half of the population and nearly two-thirds of internet users."