Access to and the sharing of information is this year's theme with companies demonstrating tools for team collaboration, tracking
online information, information filtering, and a technology that is harder to explain than use: Turning the Web in a participatory
medium for bookmarking, clipping, and discussion sharing.
Diigo is both the name of the product and the company that turns a Web site into a "participatory" site, according to Wade
Ren, CEO and co-founder. "Diigo doesn't need enterprise adoption to work, but the more people who do adopt it, the better
it is," says Ren.
Diigo allows users to highlight portions of a Web site and add comments, using the design concept of a sticky note or a cartoon
bubble. The note is persistent, so next time the user opens the site, the note will be there. The tool is a browser plug-in
that can be downloaded and placed in the IE or Firefox tool bar. While wikis like Wikipedia make sets of pages writable and
editable, Diigo makes the entire Web a writable media, according to Ren.
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