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For example, miniDV cameras are not only among the new tools of self-expression, but the very act of creating personal videos with friends and creating events and key themes to shoot have become key aspects of entertainment in and of itself. To this generation, playing music via your cell phone, and movies and TV shows via your iPod are a given. Emailing is considered too old-school by many, whereas texting is outpacing cell phone calls. These things also go hand-in-hand with changes in online shopping patterns, top website preferences, communication and blogging patterns, and new habits for using social networks—not to mention the tremendous changes in preferred social networks and profile page usage patterns in general. These things are changing the paradigm of how the businesses of entertainment, communication, retail, marketing, advertising, and branding have been done in the past.

Unfortunately, as more companies pour big money into expanding their new media marketing components, as many people have discovered, the Field of Dreams theory (“if we build it, they will come”) certainly doesn’t apply when it comes to reaching savvy youth today. Popping up a site (or social network for that matter) no matter how cool it is means nothing if you can’t reach the market it’s intended for. This Report, therefore, also includes a great deal about how young people find out about new websites, communicate with others, and other forms of grassroots networking.

Overall, the Digital Lifestyle Youth Culture Profile Report 2008 not only reveals traits by target demographics, but also the growing generation gap occurring even within this generation.

They are now developing a Web site to help educate their peers on the same issues and plan to visit elementary and middle school students this year to pass on Internet safety messages. Students also created individual blogs this week. "We're trying to develop youth to be leaders in the city and the state and the nation and the world. With the Internet, it's not just local," said Akua Goodrich, the program's director who helped found the Power Unit for Motivating Youth, an after-school and mentoring program in the city. "We have to prepare them to be safe and help spread the message."

"When you're a kid, you don't want to listen to an adult who doesn't know what you're going through," she said. "You're much more open to listen to your peers talk to you. It's more interesting."

The fact that cell phones pose a great risk when combined with driving cannot be of any surprise to anyone. Let’s face it. First, drivers must take their eyes off the road while dialing. Second, people can become so absorbed in their conversations or other cell phone use that their ability to concentrate on the act of driving is severely impaired, jeopardizing the safety of vehicle occupants and pedestrians alike.

Time Away from Homework. Technology affords teens (and adults) a host of ways to do something other than what they are supposed to, in this case homework.

Mounting Minutes ($$$) Since consumers must be 18 in order to purchase a cell phone contract in the United States, most parents are buying the phones their children carry. This is good news because parents can choose a plan that fits how the cell phone will be used and can review monthly cell phone bills which typically includes a log itemizing phone activity. However, problems still exist. For one, children can quickly go over their allotted minutes for the month which can leave their parents with bills that can easily approach hundreds of dollars for the month.

Both the state Senate and Assembly have proposed anti-cyberbullying laws. Kathy Wilson of Sen. Carl Marcellino's (R-Syosset) office said that the Senate has proposed two bills in the last two years that add computers to the list of modes of illegal harassment, but the Assembly passed neither.The Assembly's website states that the Assembly has proposed bills "to define and prohibit the bullying, cyberbullying and hazing of students and others on school property" as well as to add a database for reporting such complaints, but has not passed either yet.

Both the state Senate and Assembly have proposed anti-cyberbullying laws. Kathy Wilson of Sen. Carl Marcellino's (R-Syosset) office said that the Senate has proposed two bills in the last two years that add computers to the list of modes of illegal harassment, but the Assembly passed neither.

The Assembly's website states that the Assembly has proposed bills "to define and prohibit the bullying, cyberbullying and hazing of students and others on school property" as well as to add a database for reporting such complaints, but has not passed either yet.

While some of what is published online may seem libelous (i.e., intended to harm the reputation of another), proving that point can be difficult and expensive. In order to prove libel, you have to prove malicious intent, something that might prove difficult if the offending Web page was put up by an adolescent. And many times, freedom of speech wins out.

Unless an actual crime has taken place, law enforcement officials often are unable to arrest anyone, even if they can identify the culprit. According to Lt. John Otero, commanding officer of the computer crime squad for the New York City Police Department, individuals would actually have to post a direct threat in order for the police to act. "For example, if they say, 'tomorrow I am going to hurt, kill, or injure an individual,' that would constitute a crime," he explains. A person posting such a threat could be arrested and charged with aggravated harassment. Although Otero says his department has seen some arrests, anyone under the age of 18 would not be dealt with harshly: "If the kid is too young, he would get a scolding and the incident would be brought to the parents' attention; if they are under 16, they are considered minors."

Like cliques, cyberbullying reaches its peak in middle school, when young adolescents are trying to figure out who their friends are and whether they fit in. "Third- and 4th-graders are just having fun with computers," says Loretta Radice, who taught computer skills to middle-schoolers in public and private schools for more than 15 years.

Many of the most egregious acts of cyberbullying do not take place during school hours or on school networks, a situation that presents a dilemma for public school administrators: If they punish a student for off-campus behavior, they could get hit with a freedom of speech suit.  If they do nothing, students may continue to suffer and school officials theoretically could get hit with failure to act litigation. For school administrators, it appears to be an unfortunate “catch-22.” For lawyers, it’s a “perfect storm,” pitting freedom of speech advocates against the victims of cyberbullying and schools that try to intervene. There are no easy answers in this arena, few laws, and no well-established precedents that specifically deal with cyberbullying.

“School administrators can intervene in cyberbullying incidents, even if the incidents do not take place on school grounds, if they can demonstrate that the electronic speech resulted in a substantial disruption to the educational environment.”

These cases illustrate not only a lack of precedent on cyberbullying cases, but also a dilemma for school administrators on how to handle cyberbullying.  “There are few laws that address how to handle cyberbullying, and many schools don’t have an internal policy to deal with cyberbullying that takes place off-campus,” offers Deutchman.  “It may take an unfortunate and tragic event on school property to get more schools to consider tackling electronic behavior that originates off campus.  It’s only a matter of time before a cyberbully, or the victim of cyberbullying, uses deadly force during school hours.”

Dave Crenshaw discussed his latest book, The Myth of Multitasking. Crenshaw makes a strong distinction behind “background tasking”—reading a magazine while waiting in line, for instance, or listening to music while coding—and “switch-tasking.” Most of the time, when we talk about “multi-tasking,” we’re actually talking about the very costly practice of “switch-tasking.” Every time you switch your attention from one place to another—even from one browser window to another—you take a significant hit to your focus

Switch-tasking, he definitively proves, causes you to execute each task more slowly than you would otherwise, with more errors

pecifically, what can parents, teachers, and employers do to help their kids, students, and employees focus their attention more effectively? As a kid, student, and employee myself, I have to say that I believe the solution is emphatically not to limit access—at least not for older teens. Rather, I think the key lies in laying out the facts and discussing strategies. Information overload and the allure of infinite access, after all, are challenges that affect everyone with an internet connection—not just young people. And, though writing a stellar book report might not be a cause compelling enough to warrant total focus, every young person will at some point find a pursuit worth paying attention to. Maybe it’s writing short stories; maybe writing music. Maybe it’s making art. But when that pursuit comes along, they’re going to want to know how to firewall their attention, focus their efforts, and—for once—stop switching.

A survey conducted by MSN United Kingdom found that 74% of teens as compared to 80% in this study did not go to anyone for advice when they were cyberbullied (www.msn.co.uk/cyberbullying, 2006). One reason some teenagers are reluctant to tell parents or adults is the fear of retaliation.

Many times parents don't get involved because they are afraid of invading their teen's privacy. Others may feel that as long as they have filtering software their teen is protected from negative material.

Parents need to be educated about cyberbullying- what it looks like, what the effects are and how to handle it. Rosalind Wiseman, educator and author of the best seller "Queen Bees & Wannabes", suggest parents consider the following: Use technology as an opportunity to reinforce your family values. Attach rules and consequences if inappropriate behavior occurs. Move the computer out of your child's bedroom and into the family room. Teach your child not to share passwords. Install monitoring and filtering software. Monitor your child's screen name(s) and Web sites for inappropriate content. If cyberbullying occurs, save and print out any evidence and decide whom you should contact for assistance.

ead teachers are being advised to draw up new rules on mobile phone use amid a growing number of cases of what is now known as “cyber-bullying”. In many secondary schools, over 90% of bullying cases are through text messages or internet chatrooms. It is hoped that the rules about mobile phone use will protect children from abusive texts, stop phones going off in class and prevent mobiles being taken into exam halls.

Although the majority of kids who are harassed online aren’t physically bothered in person, the cyber-bully still takes a heavy emotional toll on his or her victims. Kids who are targeted online are more likely to get a detention or be suspended, skip school and experience emotional distress, the medical journal reports. Teenagers who receive rude or nasty comments via text messages are six times more likely to say they feel unsafe at school.

The problem is that bullying is still perceived by many educators and parents as a problem that involves physical contact. Most enforcement efforts focus on bullying in school classrooms, corridors and toilets. But given that 80% of adolescents use mobile phones or computers, “social interactions have increasingly moved from personal contact at school to virtual contact in the chatroom,'’ write Kirk R. Williams and Nancy G. Guerra, co-authors of one of the journal reports. “Internet bullying has emerged as a new and growing form of social cruelty.'’

As a whole, the education industry is usually relatively slow to integrate technology into the classroom. In lots of schools nationwide, unbridled access to computers and the Internet is still the exception rather than the rule.

The moment students get outside of the classroom, on the other hand, social networking is almost a daily ritual.

Dedicated commercial Web 2.0 products and social networking applications are still too new and too rich for typical school leaders to afford. So third-party providers are more likely to offer technology services to students and their schools to expand their horizons in ways never before possible. For example, some school districts are going beyond e-mail technology and using collaboration software and online services to share information, host Web conferences and assign tasks and projects.

Even Google has failed to extend its golden touch to social-networking sites. In 2006 Google paid MySpace $900 million to place ads on its pages. The search giant also operates its own social network, Orkut, which has been growing, especially outside the US. But in a February call with financial analysts, Google cofounder Sergey Brin conceded that the investments “didn’t pan out as well as we had hoped…. I don’t think we have the killer best way to advertise and monetize the social networks yet.”

“People clearly, especially on the social networks, [are] not particularly interested in clicking on the ads,” says Mr. Brooks, who as editor of socialnetworkingwatch.com has followed the online industry for a decade. “Advertising needs to evolve, and social networks are forcing this change. People are really tired of being assaulted [by ads], but they still love to buy.”

As users share personal information within their networks, companies have an opportunity to capture and employ this data for targeted marketing. Social networks are building huge databases about where users go and the people they connect with, says Fred Stutzman, a doctoral candidate at the University of North Carolina who studies social networks.

Several local teachers and professors see Second Life as a tremendous opportunity. There are educational islands in Second Life where teachers can go to digitally swap ideas, conduct research or attend real life conferences.

However, a teacher can take students on a virtual field trip in Second Life - using his or her own login - to places like the Alamo or the Louvre Museum, both of which have been impressively recreated in Second Life.

The University of Alabama is using Second Life too. In fact, Professor Rick Houser, Chairman of Educational Studies at the Capstone, is working on building an entire virtual University of Alabama campus in Second Life.