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The fourth, the "Orange Book", is merely an outline for the coming generation of writable CD technology, primarily CD-E. (Compact Disc - Erasable) This is meant to replace, or be used in the same matter as floppy discs, only providing a much larger medium to store data. The technology is available today, but know otherwise as CD-RW. (Compact Disc - ReWritable) Much like a floppy disc or hard drive, data can be written and rewritten to these discs, allowing for a very large yet portable medium of data storage.

The last book known as the "White Book," is a plan for the future of compact disc technology. It outlines what is known as video compact discs, and contains the standard of data compression that is used to display large amounts of audio and video on a home computer. This concept more or less morphed into what is now known as DVD (Digital Video Drives,) a technology produced primarily by Sony, Phillips and Toshiba. While not compatible with the standard CD-ROM drives used in computers, it did achieve what the White Book had outlined for the future.

A pattern is developed from these electric impulses, and the CD-ROM drive returns this pattern to the computer as a string of 1s and 0s. This binary or digital data is in turn interpreted by the software controlling the CD-ROM drive, and then translated into something the computer can use, be it an executable program, an image, or a sound file.

The idea for sticky notes originated by accident. Dr. Spencer Silver, a Senior Scientist in the 3M Corporation’s Research Lab, discovered a repositionable adhesive in 1968. It hadn’t been his goal to do so, because at the time 3M’s philosophy was "the stickier the better.

After several sample tests across the country, Post-It® Notes were launched nationwide in 1980. Nearly 30 years later, the line has expanded from the original square, canary-yellow sticky notes to 61 other colors and 25 different shapes; they now generate more than one billion dollars of revenue every year! The vast success of sticky notes is no fluke.

One thing is a definite: you have thousands of exciting options to choose from!

Fry then suggested to Nicholson and Silver that they were using the adhesive backwards.  Instead of sticking the adhesive to the bulletin board, they should “put it on a piece of paper and then we can stick it to anything.”

This initially proved easier said than done, in terms of practical application.  It was easy enough to get the adhesive on the paper, but the early prototypes had the problem that the adhesive would often detach from the paper and stay on the object the paper was stuck to, or, at least, leave some of the adhesive behind in this way.  There was no such problem with the bulletin boards Silver had made because he had specifically made them so that the adhesive would bond better with the board than the paper. Two other 3M employees now entered the scene, Roger Merrill and Henry Courtney.  The two were tasked with coming up with a coating that could be put on the paper to make the adhesive stay bonded to it and not be left behind on whatever the paper was stuck to when it was removed, a task at which they were ultimately successful at achieving. Interestingly, because management at 3M still didn’t think the product would be commercially successful, they more or less shelved it for three years, even though the Post-It notes were extremely popular internally at 3M labs during that span.    Finally, in 1977, 3M began running test sale runs of the Post-It note, then called “Press ‘n Peel”, in a certain areas in four different cities to see if people would buy and use the product.  It turned out, no one much did, which confirmed in the minds of the executives that it wasn’t a good commercial product.

This time, the re-order rate went from almost nothing, in the previous attempt, to 90% of the people and businesses that had received the free samples.  For reference, this was double the best initial rate 3M had ever seen for any other product they’d introduced.  Two years later, the Post-It note was released throughout the United States.

So after 5 years of constant rejection for the adhesive and another seven years in development and initial rejection, Post-It notes were finally a hit and have since become a mainstay in offices the world over, today being one of the top five best selling office supply products in the world.

Another obstacle in the initial launch of Post-It notes was that, because it was a completely new type of product, it required the construction of new machinery to mass produce the Post-It note pads, which was initially prohibitively expensive for a product seen by many within 3M as destined for commercial failure.

Post-It notes received an upgrade in 2003 when 3M launched a new version of the Post-It note with super sticky glue that has better adhesion to vertical surfaces.

 Post-It notes are occasionally used in art-work.  One such famous example was in 2008 when Shay Hovell used 12,000 Post-It notes to create a replica of the Mona Lisa.  The most expensive Post-It note art piece was done by R.B. Kitaj and sold for £640 (about $1000) in 2000.

manufactured. 

No one knew what to do with the stuff, but Silver didn't discard it. 

Then one Sunday four years later, another 3M scientist named Arthur Fry was singing in the church's choir.  He used markers to keep his place in the hymnal, but they kept falling out of the book.  Remembering Silver's adhesive, Fry used some to coat his markers.  Success!  With the weak adhesive, the markers stayed in place, yet lifted off without damaging the pages.  3M began distributing Post-it ® Notes nationwide in 1980 -- ten years after Silver developed the super weak adhesive.  Today they are one of the most popular office products available.