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 In 1900 John Harvey Kellogg wrote The Living Temple, his attempt to correlate physiology and health care with St. Paul’s admonission, “Know you not that your body is the temple of the Holy Ghost?” Several Adventist leaders, including Ellen White, disapproved of the book’s theology. There were also disagreements concerning the health mission of the Seventh-day Adventist Church. Kellogg advocated one large, world-famous center while Ellen White urged several smaller centers to spread the health message farther. By 1907, after much arguing and negotiation, Kellogg removed the Battle Creek property from Seventh-day Adventist ownership and was cut off from the church.

Although cornflakes were not new, they had never before been presented as a breakfast food. Kellogg was the founder and first president (1923–26) of Battle Creek College, and he opened the Miami-Battle Creek Sanitarium at Miami Springs, Fla., in 1931. He also wrote many medical books. Kellogg died on Dec. 14, 1943, in Battle Creek, Mich.

William Wrigley

Perhaps one of the most famous names in the gum industry is William Wrigley.  Wrigley was the son of a soap salesman from Philadelphia, and at the age of thirteen, he was also selling soap.  At the age of 30, he moved to Chicago to open a new branch of his father’s company and came up with an idea to provide “premiums” to vendors who purchased a certain amount of soap.  These premiums included baking powder, cookbooks, and umbrellas. 14.  The baking powder sales surpassed the popularity of the soap, so Wrigley made that his primary product and offered gum as a premium, the very same development from John Curtis.  Once again, the premium’s popularity surpassed that of the product, and Wrigley entered the gum industry.  Wrigley hired the Zero Gum Company to manufacture gum for him, and it was here that the Wrigley’s industry started.  He introduced a series of branded gums in 1983, including Juicy Fruit and Spearmint.  In 1898, he founded William Wrigley Jr. Company. 15.  

While this type of industry-making is nothing new or special, what set Wrigley apart from his competitors, including the Adams company, was his marketing and advertising.  Wrigley is famously quoted as saying, “Anyone can make gum. The trick is to sell it.”16.  And sell it he did.  Wrigley began by doing a modest advertising campaign in 1906 in Buffalo, Rochester, and Syracuse, with successful results.  The campaign then evolved to massive billboards, placards in streetcars and subways, and one of the first electric signs,