Each
candidate uses rhetoric to appeal to their potential voters. They
both use Pathos to appeal to their audiences. They appeal to the
middle class by promising a change in the way they have lived their
lives, by lowering taxes and getting more affordable healthcare.
Obama appeals to the minorities saying that it is their time to take
a stand and get out and vote, telling them that they can make a
difference. Ethos is a big part of politics, because if we have no
confidence in what they have stood for in the past how can we back
them now. A person’s reputation is key in politics, especially
in the Presidential election. This is the time when scandals become
forefront, because each party is trying to discredit the other. If
we aren’t confident in the person how can we be confident in
the policies. Logos is used, although I’m not sure always
effectively. Politicians use logic to appeal to people saying how
things in our country are now and how they believe they can change
them in the future. For instance, logically if we are in a state of
economic crisis we want someone who plans to change that for the
better.