Why Do Corporations Speak the Way They Do? - 2 views
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Lara Cowell on 27 Feb 20This article by Molly Young discusses the preponderance of corporate jargon or "garbage language." Why the metaphor? According to Garbage is what we produce mindlessly in the course of our days and because it smells horrible and looks ugly and we don't think about it except when we're saying that it's bad. But unlike garbage, which we contain in wastebaskets and landfills, the hideous nature of these words - their facility to warp and impede communication - is also their purpose. Garbage language permeates the ways we think of our jobs and shapes our identities as workers. It is obvious that the point is concealment; it is less obvious what so many of us are trying to hide.