"It's what you've been craving. Peaceful sleep without a struggle. That's what Lunesta is all about: helping most people fall asleep quickly, and stay asleep all through the night. It is easy to see that this text presents an argument directed towards getting the readers of the ad to buy Lunesta. However, it may be a little harder at first to see what the premises are that are put forward to support this conclusion, and what the form of the argument is. The argument evidently has some sort of structure, but it may not be apparent what that structure is. We begin by making a so-called key list of the statements that make up the explicit premises and conclusion of the argument."

a humorous powerpoint about the enthymeme in advertising

Fox TV news comedy that has a similar format to The Daily Show. It's interesting to see which of the two shows you find more funny, and what that says about your enthymemes, especially your suppressed premises. (Thanks to Michael Sylvester for identifying this.)

very clever advertising campaign by Toyota

Apologies and plea deals in Phoebe Prince case

Would be interesting to analyze each of these theories for their enthymemes

a simple scheme for identifying the underlying issue in an argument

This is from the Onion ;)

wrote the book, "Thank you for Arguing"

a clearly written online textbook

describes a thought "disorder" in which people primarily compose their sentences based on sound, such as rhyming

How to identify what you are saying to yourself; how to determine if your self-talk is unproductive