Talks about how dagnabbit came about. Talks about how people choose not to use the true name of certain beings (such as bears and wolves) since they were scared of its power, so they end up altering the name ie. Goddammit-->Dagnabbit. This is called taboo deformations. They alter the words with phonemes and dissimilation.
Article talks about apologies and how CEOs whose facial expression matched their apologies had better invester recovery. Also, the vague language CEOs use in their apologies removed blame from themselves and made it seem like the mistake "just happened" rather than being their fault.
This article talks about:
-swearing
-what makes a word taboo
-social norms
-why "taboo" words still exist
-to envoke feeling
-part of the brain used while swearing
-amygdala: processes emotion and memory
-swearing and medical conditions
-swearing and freedom of speech