Figures of Rhetoric in Advertising Language - 9 views
-
the discipline of rhetoric was the primary repository of Western thinking about persuasion
-
The principal purpose of this paper is to contribute a richer and more systematic conceptual understanding of rhetorical structure in advertising language
-
Rhetoricians maintain that any proposition can be expressed in a variety of ways, and that in any given situation one of these ways will be the most effective in swaying an audience.
- ...33 more annotations...
Language and Culture: Learning Language - 2 views
-
It is impossible to understand the subtle nuances and deep meanings of another culture without knowing its language well.
-
Young children are inherently capable of learning the necessary phonemes, morphemes, and syntax as they mature. In other words, they have a genetic propensity to learn language.
-
Studies of average American children show that there is rapid learning of language in the early years of life.
- ...2 more annotations...
The Long Linguistic Journey to 'Dagnabbit' - 0 views
-
Talks about how dagnabbit came about. Talks about how people choose not to use the true name of certain beings (such as bears and wolves) since they were scared of its power, so they end up altering the name ie. Goddammit-->Dagnabbit. This is called taboo deformations. They alter the words with phonemes and dissimilation.
Why Some People Have A Better Head For Languages - 0 views
-
Learning a second language is usually difficult and often when we speak it, we cannot disguise our origin or accent. However, there are important differences between individuals with regard to the degree to which a second language is mastered, even for people who have lived in a bilingual environment since childhood. Members of the Cognitive Neuroscience Research Group (GRNC) linked to the Barcelona Science Park, have studied these differences. By comparing people who are able to perceive a second language as if they were native speakers of that language with people who find it very difficult to do so, they have observed that the former group is also better at distinguishing the sounds of their own native language. The study results show that there is a positive correlation between specific speech discrimination abilities and the ability to learn a second language, which means that the individual ability to distinguish the specific phonemes of the language, both in the case of the mother tongue and in the case of other languages, is, without a doubt, a decisive factor in the learning process, and the ability to speak and master other languages."
I'm Not Stupid, Just Dyslexic--and How Brain Science Can Help - 4 views
-
Dyslexia stems from physiological differences in the brain circuitry. Those differences can make it harder, and less efficient, for children to process the tiny components of language, called phonemes. Using cutting-edge MRI technology, the researchers are able to pinpoint a specific neural pathway, a white matter tract in the brain's left hemisphere that appears to be related to dyslexia: It's called the arcuate fasciculus. "It's an arch-shaped bundle of fibers that connects the frontal language areas of the brain to the areas in the temporal lobe that are important for language," Elizabeth Norton, a neuroscientist at MIT's McGovern Institute of Brain Research, explains.
A Fluent Backward Talker - 2 views
Who Really Invented the Alphabet-Illiterate Miners or Educated Sophisticates? | Biblica... - 2 views
-
. We must be careful not to be blinded by the genius of the invention of the alphabet, and assume, therefore, that such a breakthrough could be born only in the circles of highly educated scribes
-
the inventors of the alphabet could not read Egyptian—neither hieroglyphs nor hieratic.
-
The Semitic inventors of the alphabet found a new way of representing spoken language in script: Rather than capture whole words, they represented individual phonemes with icons. They were thus able to find a new solution for the picture-sound relationship. This leap in thought lead to a great innovation: a new, single, fixed relationship between picture and sound.
- ...4 more annotations...
YouTube - Ken Stevens x-ray film - 4 views
Language Lessons Start in the Womb - 0 views
-
New research suggests that babies perceive sound differently depending on what language they hear growing up compared to what language they hear during the third trimester of birth. Babies prefer to listen to voices that they have heard in the womb, their mothers in particular, and enjoy listening to languages that have similar rhythms. This cancels the previous thinking that babies didn't learn phonemes until the second six months of life.
Yes, There's Now Science Behind Naming Your Baby | Newsroom - 0 views
-
Research from Columbia Business School professors Adam Galinsky and Michael Slepian shows that merely saying a name aloud sparks an instant connection to a specific gender, evoking a cascading pattern of stereotypical judgments about the masculinity or femininity of an individual, often in the first second of hearing a spoken name. "Names give cues to social categories, which in turn, activate stereotypes," says Slepian. "By considering how names symbolically represent stereotypes, we link sounds to social perception. The most basic social category division is gender and the most distinction between phonemes (the sounds that make up words) is voiced versus unvoiced. We found that female and male names differ phonetically." The Columbia Business School researchers believe that names become established as for males or females through their spoken sounds. They conducted eleven studies focused on distinguishing the different sounds of spoken names. The findings provide consistent evidence that voiced names (those pronounced with vocal cord vibration which often sound "harder") such as "Gregory," "James," and "William" are given more frequently to males, and unvoiced names (those pronounced without vocal cord vibration which often sound "softer" and breathier) such as "Heather," "Sarah," and "Tiffany" are more frequently given to females. These name assignments fit stereotypical gender categories - men as "hard" and tough, and women as "soft" and tender. The researchers also noted other naming trends, namely 1. A rise in gender-neutral names. 2. Parents are more likely to give their baby a name that has recently grown in popularity. 3. Parents often give names that phonetically resemble their social category. 4. Female names go in and out of style faster than male names. 5. Current naming inspiration includes social media and technology, celestial themes, and royal birth announcements.
1 - 13 of 13
Showing 20▼ items per page