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sierrakehr20

Study shows exposure to multiple languages may make it easier to learn one | UW News - 0 views

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    This article details on why it can be easier to learn a language when you're exposed to multiple languages. It strengthens your ability to differentiate and potentially recognize different languages. It comes from research conducted at University of Washington.
anonymous

strange case of women with multiple personalities - 0 views

https://www.youtube.com/watch?v=JY8Ic7ombDs

multiple personalities

started by anonymous on 02 May 13 no follow-up yet
nicolehada17

The Truth About Positive Self-Talk - 5 views

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    This article defines what self-talk is, how it's important and why it's important. Self-talk is "the endless stream of unspoken thoughts than run through [our] heads". If these thoughts are more positive can offer multiple health benefits, such as increased life span and increased immunity. The article also covers the four categories of self-talk (calming/relaxing, instructional, motivational, focus) , what to say to yourself (instructional self-talk or motivational self-talk), and when to say it.
Lisa Stewart

Figures of Rhetoric in Advertising Language - 9 views

  • the discipline of rhetoric was the primary repository of Western thinking about persuasion
  • The principal purpose of this paper is to contribute a richer and more systematic conceptual understanding of rhetorical structure in advertising language
  • Rhetoricians maintain that any proposition can be expressed in a variety of ways, and that in any given situation one of these ways will be the most effective in swaying an audience.
  • ...33 more annotations...
  • the manner in which a statement is expressed may be more important
  • a rhetorical figure occurs when an expression deviates from expectation
  • With respect to metaphor, for instance, listeners are aware of conventions with respect to the use of words, one of which might be formulated as, words are generally used to convey one of the lead meanings given in their dictionary entry. A metaphor violates that convention, as in this headline for Johnson & Johnson bandaids, "Say hello to your child's new bodyguards," accompanied by a picture of bandaids emblazoned with cartoon characters (from Table 2)
  • listeners know exactly what to do when a speaker violates a convention: they search for a context that will render the violation intelligible. If context permits an inference that the bandaid is particularly strong, or that the world inhabited by children is particularly threatening, then the consumer will achieve an understanding of the advertiser's statement.
  • every figure represents a gap. The figure both points to a translation (the impossibility in this context of translating "Say hello to your child's new petunias" is the key to its incomprehensibility), and denies the adequacy of that translation, thus encouraging further interpretation.
  • metaphors that have become frozen or conventional: e.g., the sports car that "hugs" the road.
  • an important function of rhetorical figures is to motivate the potential reader.
  • Berlyne (1971) found incongruity
  • (deviation) to be among those factors that call to and arrest attention.
  • "pleasure of the text"--the reward that comes from processing a clever arrangement of signs.
  • Berlyne's (1971) argument, based on his research in experimental aesthetics, that incongruity (deviation) can produce a pleasurable degree of arousal.
  • Familiar examples of schematic figures would include rhyme and alliteration, while metaphors and puns would be familiar examples of tropic figures.
  • Schemes can be understood as deviant combinations, as in the headline, "Now Stouffers makes a real fast real mean Lean Cuisine."
  • This headline is excessively regular because of its repetition of sounds and words. It violates the convention that sounds are generally irrelevant to the sense of an utterance, i.e., the expectation held by receivers that the distribution of sounds through an utterance will be essentially unordered except by the grammatical and semantic constraints required to make a well-formed sentence. Soundplay can be used to build up meaning in a wide variety of ways (Ross 1989; van Peer 1986).
  • Many tropes, particularly metaphors and puns effected in a single word, can be understood as deviant selections. Thus, in the Jergens skin care headline (Table 2), "Science you can touch," there is a figurative metaphor, because "touch" does not belong to the set of verbs which can take as their object an abstract collective endeavor such as Science.
  • For example, a rhyme forges extra phonemic links among the headline elements.
  • "Performax protects to the max," the consumer has several encoding possibilities available, including the propositional content, the phonemic equivalence (Performax = max), and the syllable node (other words endin
  • Because they are over-coded, schemes add internal redundancy to advertising messages. Repetition within a text can be expected to enhance recall just as repetition of the entire text does.
  • The memorability of tropes rests on a different mechanism. Because they are under-coded, tropes are incomplete in the sense of lacking closure. Tropes thus invite elaboration by the reader. For example, consider the Ford ad with the headline "Make fun of the road" (Table 2). "Road" is unexpected as a selection from the set of things to mock or belittle. Via
  • This level of the framework distinguishes simple from complex schemes and tropes to yield four rhetorical operations--repetition, reversal, substitution, destabilization.
  • s artful deviation, irregularity, and complexity that explain the effects of a headline such as "Say hello to your child's new bodyguards," and not its assignment to the category 'metaphor.'
  • The rhetorical operation of repetition combines multiple instances of some element of the expression without changing the meaning of that element. In advertising we find repetition applied to sounds so as to create the figures of rhyme, chime, and alliteration or assonance (Table 2). Repetition applied to words creates the figures known as anaphora (beginning words), epistrophe (ending words), epanalepsis (beginning and ending) and anadiplosis (ending and beginning). Repetition applied to phrase structure yields the figure of parison, as in K Mart's tagline: "The price you want. The quality you need." A limiting condition is that repeated words not shift their meaning with each repetition (such a shift would create the trope known as antanaclasis, as shown further down in Table 2).
  • the possibility for a second kind of schematic figure, which would be produced via an operation that we have named reversal. Th
  • rhetorical operation of reversal combines within an expression elements that are mirror images of one another.
  • The rhetorical operation of destabilization selects an expression such that the initial context renders its meaning indeterminate. By "indeterminate" we mean that multiple co-existing meanings are made available, no one of which is the final word. Whereas in a trope of substitution, one says something other than what is meant, and relies on the recipient to make the necessary correction, in a trope of destabilization one means more than is said, and relies on the recipient to develop the implications. Tropes of substitution make a switch while tropes of destabilization unsettle.
  • Stern, Barbara B. (1988), "How Does an Ad Mean? Language in Services Advertising," Journal of Advertising, 17 (Summer), 3-14.
  • "Pleasure and Persuasion in Advertising: Rhetorical Irony as a Humor Technique," Current Issues & Research in Advertising, 12, 25-42.
  • Tanaka, Keiko (1992), "The Pun in Advertising: A Pragmatic Approach," Lingua, 87, 91-102.
  • "The Bridge from Text to Mind: Adapting Reader Response Theory to Consumer Research," Journal of Consumer Research,
  • Gibbs, Raymond W. (1993), "Process and Products in Making Sense of Tropes," in Metaphor and Thought, 2nd ed
  • Grice, Herbert P. (1989), Studies in the Way of Words, Cambridge, MA: Harvard University Press.
  • Leigh, James H. (1994), "The Use of Figures of Speech in Print Ad Headlines," Journal of Advertising, 23(June), 17-34.
  • Mitchell, Andrew A. (1983), "Cognitive Processes Initiated by Exposure to Advertising," in Information Processing Research in Advertising, ed. Richard J. Harris, Hillsdale, NJ: Lawrence Erlbaum, 13-42.
Ryan Catalani

Futurity.org - How babies (really) learn first words - 8 views

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    "The current, long-standing theory suggests that children learn their first words through a series of associations; they associate words they hear with multiple possible referents in their immediate environment....A small set of psychologists and linguists, including members of the Penn team, have long argued that the sheer number of statistical comparisons necessary to learn words this way is simply beyond the capabilities of human memory.... rich interactions with children-and patience-are more important than abstract picture books and drilling."
Lara Cowell

Multilingualism: What Makes Some People Excellent Language Learners? - Tracey Tokuhama-... - 2 views

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    Tracey Tokuhama-Espinosa is a neuroscientist and Professor of Education and Neuropsychology at the Universidad San Francisco de Quito. She's also been a consultant to Punahou for Mind-Brain Education. In this interview, she discusses the benefits of knowing multiple languages and states 10 key factors leading to successful second and multiple language acquisition: 1. Timing and The Windows of Opportunity 2. Aptitude for Foreign Languages 3. Motivation 4. Strategy 5. Consistency 6. Opportunity and Support (Home, School and Community) 7. Language Typology and Similarities 8. Siblings 9. Gender 10. Hand Use as a reflection of cerebral dominance for languages.
Lara Cowell

Languages help stroke recovery, study says | The University of Edinburgh - 0 views

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    Researchers have found that people who speak multiple languages are twice as likely to recover their mental functions after a stroke as those who speak one language. The study gathered data from 608 stroke patients in Hyderabad, India, who were assessed, among others, on attention skills and the ability to retrieve and organise information. Bilinguals and multilinguals have better cognitive reserve - an improved ability of the brain to cope with damaging influences such as stroke or dementia - due to the mental challenge of speaking multiple languages and switching between them.
mehanapaul23

Study shows exposure to multiple languages may make it easier to learn one | UW News - 0 views

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    When learning a second language, studies show that people exposed to more than one foreign language will have an easier time acquiring one of them. Subconsciously, our brains are always working to learn new information by taking information from "the background." Researchers at the University of Washington held an experiment to gain more information on this theory.
Jacob Blaisdell

How your Brain listens to Music - 4 views

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    Short exerts from multiple different experiments involving music and the brain.
haleighcreedon16

Trump's Coded Language & Blame Game Should Not Distract Us From Gun Tragedy - 0 views

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    The New York Times ran a sobering cover story today on the epidemic of gun violence in the nation titled "A Drumbeat of Multiple Shootings, but America Isn't Listening". In the piece, journalists analyzed 358 armed encounters across the country where four or more people were killed or wounded - and the results were staggering.
Abby Agodong

How Foreign Languages Foster Greater Empathy in Children - 0 views

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    A new studysuggests that children who speak multiple languages are better at understanding other people. And not only those who are fluent, but those who are simply exposed to another language in their daily lives.
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    Here's the link to the original University of Chicago study referenced by the Atlantic article, published in The Economist: http://www.economist.com/news/science-and-technology/21652258-children-exposed-several-languages-are-better-seeing-through-others-eyes-do
kamailekandiah17

Which Language Uses the Most Sounds? Click 5 Times for the Answer - 0 views

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    This study shows that language doesn't only consist of words, but can also consist of sounds. People have different styles of language and understand people in different ways from different countries around the world.
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    With five distinct kinds of clicks, multiple tones and strident vowels - vocalized with a quick choking sound - the Taa language, spoken by a few thousand people in Botswana and Namibia, is believed by most linguists to have the largest sound inventory of any tongue in the world.
Emile Oshima

Bicultural Identity, Bilingualism, and Psychological Adjustment in Multicultural Societ... - 1 views

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    ABSTRACT: The present investigation examined the impact of bicultural identity, bilingualism, and social context on the psychological adjustment of multicultural individuals.......We concluded that, in the process of managing multiple cultural environments and group loyalties, bilingual competence, and perceiving one's two cultural identities as integrated are important antecedents of beneficial psychological outcomes.
Ryan Catalani

The Perils of 'Bite Size' Science - NYTimes.com - 1 views

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    I've noticed this trend, too, in a lot of the articles I've posted recently. Something to be aware of: "...we worry that shorter, single-study articles can be poor models of science. ... we are troubled by the link between small study size and publication bias. Theoretically, if several small studies on a topic, each with its own small data set, are sent to publishers, the overall published results should be equivalent to the results of a single large study on that topic using a complete data set. But according to several "meta-studies" that have been conducted, this is often not the case: rather than the small studies' converging on the same result as a large study when published, the small studies give a very different result. ... Small studies are inherently unreliable - larger studies or, better still, multiple studies on the same topic, are more likely to give definitive, accurate results."
Scott Higa

http://www.onelook.com/ - 2 views

http://www.onelook.com/ Although it is not very hard to find a high quality dictionary, it could be difficult to find definitions of more complicated words/phrases that most dictionaries do no...

Dictionary

started by Scott Higa on 14 May 14 no follow-up yet
Lara Cowell

Why Toy 'Minion' Curse Words Might Just All Be in Your Head - 1 views

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    McDonald's swears up and down that the little yellow "Minions" Happy Meal toy is speaking only nonsense words and not something a little more adult. Experts say the company may be right, and the curse words many hear may be tied to how our brains are primed to find words even when they're not really there. "The brain tries to find a pattern match, even when just receiving noise, and it is good at pattern recognition," says Dr. Steven Novella, a neurologist at the Yale School of Medicine. "Once the brain feels it has found a best match, then that is what you hear. The clarity of the speech actually increases with multiple exposures, or if you are primed by being told what to listen for" - as most people who heard the toy online already had been. The technical name for the phenomenon is "pareidolia," hearing sounds or seeing images that seem meaningful but are actually random. It leads people to see shapes in clouds, a man in the moon or the face of Jesus on a grilled cheese sandwich.
mmaretzki

YouTube - Piggy - GEICO Commercial - 0 views

shared by mmaretzki on 17 May 11 - No Cached
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    This is Boone: the enthymeme in this commercial is: you should choose Geico because Geico insurance can save you 15% or more. part A of this is that geico can save you money but the second part of this is missing. part B could be something like: choosing an insurance company that saves you money is good. so all together it would be: Geico can save you 15% or more and choosing an insurance company that will save you money is good so you should choose Geico. the fallacy here is kind of hard to spot but it could be false dichotomy: there are multiple other insurance companies that could save youl money and but it seems as if Geico is the only one.
Kristen Ige

Admissions Essay Ordeal: The Young Examined Life - New York Times - 14 views

  • filled whole grocery bags with crumpled efforts at expressing his adolescent essence in 500 words or less.
    • Jenna Frowein
       
      This is actually kind of creative and poetic.
  • And though they seem to have more collaborators than ever before
    • Jenna Frowein
       
      It's true! I think that we have so much help! We just need to start and get writing!
  • ''No adult is ever asked to do that.''
    • Jenna Frowein
       
      I think it's cool that they ask us to do this, write about what makes us unique, and adults don't do it. I think it's kind of like a test to find yourself and who you are; when that happens, you are ready for college, I guess.
    • Kristen Ige
       
      But most students going into college don't know who we are yet. We often apply undecided becuase we don't know what we want to be. I think part of the college experience is finding who we are. Maybe writing the essay is the first step.
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  • 'I wrote about racism toward myself
    • Jenna Frowein
       
      Wow, this is a really interesting comment. My first thought was that he thought he was worthless, and maybe the important thing that he wrote about was how he overcame that and realized that he is a valuable and unique person.
  • This is the season of that excruciating rite of passage that requires college-bound seniors to take what has often been a blessedly uneventful existence and transform it into something extraordinary, intriguing, distinctive.
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    "Few students are as lucky as Chris Bail [...] When I was about 11 or so, a group of kids threw stones at me, and that stuck in my head. That was just a big, big experience for me, and I guess I'm really lucky to have that because I know kids that are writing about, like, concerts they went to and stuff like that.'' I am disturbed greatly. What does not kill us will only make us stronger... Scary thought: Students trying to get into college will take extremes for more interesting topics to write about. What if it happens? Pressure. It exists. But don't let it RULE or RUIN your life.
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    Don't we all have some special experience in our lives, it's just that we need to look for them.
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    As many students across the world struggle to individualize themselves on paper in order to get into college, they often write about drastic situations that they often think are unique only to them. This however is not the case as these situations have also happened to thousands of other students and the people reading over the essays probably already have read something like that. The only true way to express yourself in your paper is to just write how you normally would instead of hyping yourself up, using big words that you normally would never use in an attempt to seem smart, or blowing your achievements out of proportion to what they really are. Just be your self and let your voice shine through your paper.
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    I find it quite sad that students will go to the extremes and seek something that they think admissions officers will find intriguing rather than it coming from their gut and what is important to them. In my opinion the best advice I could give to someone writing their college essay is, be yourself. Don't try to be someone you're not.
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    "And though they seem to have more collaborators than ever before, from cooperative English teachers to new Web sites that offer successful essays for sale, the competition seems tougher than ever, now that so many early applicants have whittled the number of available slots." To me the college application is sounding more and more deceptive. By the time you take that raw essay written by purely yourself and it goes through multiple English teachers and websites, and other peers, it goes from your writing to like your teacher's writing. I feel that after all of the processes it goes through, all the people who review it, the finished product really doesn't show the college who YOU are.
Ryan Catalani

Telemundo Seeks Spanglish Speakers, Aiming for New Viewers - 0 views

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    "as the number of second- and third-generation Hispanic-Americans skyrockets, the perennial runner-up is embracing a new strategy - English-language subtitles and Spanglish - to attract deep-pocketed viewers and the advertisers who covet them.... Bilingual Hispanics, defined as speaking English more than Spanish or Spanish and English equally, are 82 percent of the United States Hispanic population... Shows that incorporate both languages and cultures can hook multiple generations."
caitlingreen15

Speaking Two Languages May Slow Brain Aging - 1 views

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    This article discusses how being able to speak multiple languages can slow down the speed at which your brain ages.
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