Group items tagged

Since the creation of advertisements, its hard for people to go a day without seeing at least one ad on TV, outside, or online. It's like impossible. However with the increasing amount of advertisements people see everyday, research shows that it is harder to retain what you saw. As a result, advertisers are reverting to a newer method called linguistic synaesthesia which is a type of metaphor created by combining linguistic expressions which evoke multiple senses at one time. Read the article to find out more examples of linguistic synaesthesia.

This NYT article talks about how language use is actively being shaped by the COVID-19 (or coronavirus) pandemic. With some words carry new weight and meaning, and entering more mainstream usage. In other areas, some words also rise to prominence over others. The author likens the spread of new words to a kind of linguistic 'contagion' where the most apt/popular words and their meanings are rapidly adopted and spread becoming ingrained in everyday usage. It also talks about how the most vivid uses of language, rather than more dull, though still objectively correct uses, has spread more.

This article talks about how coronavirus is changing our language. In this article, new lingo appropriate to the coronavirus. However, the new lingo takes more of a humorous tone that explores the new words as novelties rather than everyday slang. One funny exam was the word "covidiot" referring to someone who doesn't comply to coronavirus restrictions.

This article is about a study suggests that bilingualism can possibly decrease chances of getting dementia and cognitive decline in older people. The study was published in the journal Neurobiology of Aging. It hypothesized that because bilingual people can switch between two languages seamlessly, it can be used in multitasking, self-control, emotion management, possibly delaying dementia. However, the study only focused on bilingual people who use two languages everyday for a long time. Because of the different degrees of bilingualism, it's difficult to know if it really can delay dementia.

This website highlights a 5-part documentary series which explores the most controversial and misunderstood language variety in the United States: African American Language (AAL). With the perspectives of everyday people and the guidance of historians, linguists, and educators, the series showcases the history of the language, the symbolic role it plays in the lives of African Americans, and the tremendous impact on the language and culture of the United States. Contains video clips, educational resources.

"In everyday life in America, for example, I hear people expressing the same sentiment… 'What is done is done,', 'Let it go and move on,'," she says. Japanese commonly use a phrase, "shikata ga nai", for situations that are generally negative but leave you no alternative but to get over it. Its loose English translation is "it can't be helped".This phrase - and the sentiment behind it - raises some interesting questions. Is there something useful about the meaning of phrases like shou ga nai? Is there anything freeing about accepting frustrating situations, rather than trying to constantly fight them? This article discussed the benefits of phrases like this.

Thought-provoking article on the absorption of drag slang and AAVE into mainstream language, and the legitimacy of "crossing over." Much of our everyday language has roots in various subcultures. With the rise of social media, the lines between "subculture" and "mainstream" are starting to blur further. As just one example, drag slang and AAVE words are absorbed into mainstream slang with an almost clockwork-like consistency. But does this terminology belong to the communities who created it? What's the boundary between the natural evolution of language and cultural appropriation? Author Eleanor Tremeer notes, "In an ideal world, the fusion of social groups and cultures would organically lead to the merging of dialects. The problem, as always, lies in oppression. Black individuals and LGBT people are marginalized: Their cultures are seen as unprofessional, they frequently live below the poverty line, they are targeted for prosecution. Yes, words are just words. But as long as people are still oppressed because they belong to certain groups, the usage of their vernacular by those on top - white people, rich people, corporations - will always have sinister undertones."

This article published from Yale briefly informs the reader about what dyslexia is, and how it can impact a person's everyday life. Something that is very interesting is even though dyslexia can create a setback when interpreting literature, many people who have dyslexia are some of the most creative thinkers. This just proves that the condition cannot define the intelligence of an individual. Even though it cannot be cured, it is very possible to have success and "overcome" this obstacle.

Abstract: Self-affirmation theory posits that people are motivated to maintain a positive self-view and that threats to perceived self-competence are met with resistance. When threatened, self-affirmations can restore self-competence by allowing individuals to reflect on sources of self-worth, such as core values. Many questions exist, however, about the underlying mechanisms associated with self-affirmation. We examined the neural mechanisms of self-affirmation with a task developed for use in a functional magnetic resonance imaging environment. Results of a region of interest analysis demonstrated that participants who were affirmed (compared with unaffirmed participants) showed increased activity in key regions of the brain's self-processing (medial prefrontal cortex + posterior cingulate cortex) and valuation (ventral striatum + ventral medial prefrontal cortex) systems when reflecting on future-oriented core values (compared with everyday activities). Furthermore, this neural activity went on to predict changes in sedentary behavior consistent with successful affirmation in response to a separate physical activity intervention. These results highlight neural processes associated with successful self-affirmation, and further suggest that key pathways may be amplified in conjunction with prospection.

Swearing is used in many parts of everyday speech, but still has some great mysteries. What are the grammatical categories of different swear words? Why do we swear? Why is society so affected by swear words? Why are swear words bleeped out on television?

Psycholinguist Steven Pinker examines the emotional impact of swearing and the evolution of words considered taboo, also reflects on several issues surrounding the issue of what language is offensive and about guidelines that might inform our personal and institutional judgments about when to discourage, tolerate, and even welcome profanity?

From the Zippys.com website: Did you know that Hawaiʻi is the only US state to have two official state languages - English and Hawaiian ('Ōlelo Hawaiʻi)? The month of February is designated as "Mahina 'Ōlelo Hawaiʻi" (Hawaiian language month) by the Hawaiʻi State legislature, various county councils around Hawaiʻi, and by other organizations. The purpose for the month is to celebrate and normalize the use of 'Ōlelo Hawaiʻi in everyday life, as well as to perpetuate the Hawaiian culture. Zippy's is proud to celebrate all of the cultures in Hawai'i that make our home a special place in the world. For the month of February, Zippy's is supporting Mahina 'Ōlelo Hawaiʻi Month by giving you an opportunity to learn a little bit of the language and to see what the Zippy's menu looks like in 'Ōlelo Hawaiʻi! Check out the Papa Kuhikuhi Mea`ai o ka Hale `Aina `o Zippy's in PDF form here. (Makemake `o Kumu Cowell i ka Pā Zip!)

This paper discusses how scientists attempted to teach children with autism to understand sarcasm. Sarcasm is a prominent force in everyday social interactions, and thus enabling kids with ASD to pink up on these subtleties benefits their relationships. The experiment, though it had a small sample size, was successful, using rules and other forms of training to give autistic children guidelines to follow.