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Lara Cowell

Neural sweet talk: Taste metaphors emotionally engage the brain - 0 views

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    New research in a Princeton University and the Free University of Berlin report shows that taste-related words actually engage the emotional centers of the brain more than literal words with the same meaning. sentences containing words that invoked taste activated areas known to be associated with emotional processing, such as the amygdala, as well as the areas known as the gustatory cortices that allow for the physical act of tasting. Interestingly, the metaphorical and literal words only resulted in brain activity related to emotion when part of a sentence, but stimulated the gustatory cortices both in sentences and as stand-alone words. Metaphorical sentences may spark increased brain activity in emotion-related regions because they allude to physical experiences, said co-author Adele Goldberg, a Princeton professor of linguistics in the Council of the Humanities. Human language frequently uses physical sensations or objects to refer to abstract domains such as time, understanding or emotion, Goldberg said. "You begin to realize when you look at metaphors how common they are in helping us understand abstract domains," Goldberg said. "It could be that we are more engaged with abstract concepts when we use metaphorical language that ties into physical experiences."
Ryan Catalani

PLoS ONE: Metaphors We Think With: The Role of Metaphor in Reasoning - 5 views

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    New study co-authored by Lera Boroditsky: "The way we talk about complex and abstract ideas is suffused with metaphor. In five experiments...we find that metaphors can have a powerful influence over how people attempt to solve complex problems and how they gather more information to make "well-informed" decisions."
Ryan Catalani

Futurity.org - How babies (really) learn first words - 8 views

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    "The current, long-standing theory suggests that children learn their first words through a series of associations; they associate words they hear with multiple possible referents in their immediate environment....A small set of psychologists and linguists, including members of the Penn team, have long argued that the sheer number of statistical comparisons necessary to learn words this way is simply beyond the capabilities of human memory.... rich interactions with children-and patience-are more important than abstract picture books and drilling."
marbeit15

"Cultural distance" among speakers of the same language - Sens Public - 0 views

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    Abstract : According to Byram (1997), intercultural competence means to be able to interact efficiently with persons from various countries in a foreign language. The paper introduces a new (...)
Lara Cowell

Negative Cognitive Styles - 1 views

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    Studies suggest a link between negative cognition (a.k.a. negative thinking) and increased propensity for guilt, chronic anxiety clinical depression. (Apparently, women are more prone to negative cognition than men.) Psychology professor Emeritus Tom Stevens of California State University describes some common negative thinking pitfalls and offers advice as to what you can do instead. Research has supported the efficacy of cognitive therapy (called cognitive restructuring) that replaces these styles with more positive thinking. 1. Negative bias. Negative bias is a tendency to look at the more negative side of some event, person, object, or situation. It gives a negative interpretation or a negative point of view for looking at a situation. Instead think: I will assume the best instead of assume the worst. Positive self-fulfilling prophesies tend to create positive outcomes; negative self-fulfilling prophesies tend to create negative outcomes. Negative explanations of my own or other peoples' underlying motives cause me to intensify my anger or other negative feelings. Assuming the world is a hostile place creates fear, anxiety, and anger. 2. Negative selective abstraction. Selective abstraction means taking negative features of a situation out of context and exaggerating their significance. Usually it also means negating positive features. Example: A student who gets four "A"s and one "C," then focuses on the "C's." Instead think: I will list at least one positive feature for each negative feature. I will limit my focus on negative features to constructive thoughts about how I can either accept or change the negative features. 3. Overgeneralization. When we overgeneralize, we assume far-reaching conclusions from limited data. A student made a "D" on one test. She overgeneralizes, she doesn't just think "Well, I messed up on that one test. Instead, "I may not pass the course, not ever finish college." "I must be stupid and a failure." "My whole life is ruin
Lara Cowell

How the sexy peach emoji joined the resistance - The Washington Post - 0 views

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    If you want to understand how the peach emoji has come to represent both the potential impeachment of President Trump and a butt, you must first look to the ancient Sumerians. Cuneiform, their early system of writing, began as a series of pictograms, and some characters represented multiple words or concepts. But it could be "tricky to represent something in the abstract," said Vyvyan Evans, a British linguistics professor and author of "The Emoji Code." So the Sumerians would repurpose an existing pictogram that had resonance with the hard-to-illustrate concept.
Lara Cowell

Laughter - 1 views

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    Robert Provine, a neuroscientist and professor of psychology at the University of Maryland, examines laughter as a means of exploring mechanisms and evolution of vocal production, perception and social behavior. He examines laugh structure, compares human to chimp laughter, sociolinguistic contexts of laughter, the contagiousness of laughter, and pinpoints directions for future study. This article, originally printed in American Scientist 84. 1 (Jan-Feb, 1996): 38-47, is a more in-depth, scholarly article than the other, related article on laughter that I posted: Provine's "The Science of Laughter."
Lara Cowell

Screen Reading Worse for Grasping Big Picture, Researchers Find - 0 views

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    There's new reason to believe so-called "digital natives" really do think differently in response to technology: It may be "priming" them to think more concretely and remember details-rather than the big picture-when they work on a screen. Among young adults who regularly use smartphones and tablets, just reading a story or performing a task on a screen instead of on paper led to greater focus on concrete details, but less ability to infer meaning or quickly get the gist of a problem, found a series of experiments detailed in the Proceedings of the 2016 CHI Conference on Human Factors in Computing Systems. Using a digital format can develop a "mental 'habit' of triggering a more detail-focused mindset, one that prioritizes processing local, immediate information rather than considering more abstract, decontextualized interpretations of information," wrote researchers Mary Flanagan of Dartmouth College and Geoff Kaufman of Carnegie Mellon University.
mikahmatsuda17

Smile, You're Speaking Emoji: The Rapid Evolution of a Wordless Tongue - 1 views

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    Decoding pictures as part of communication has been at the root of written language since there was such a thing as written language. "What is virtually certain," writes Andrew Robinson in Writing and Script: A Very Short Introduction, is "that the first written symbols began life as pictures." Pictograms-i.e., pictures of actual things, like a drawing of the sun-were the very first elements of written communication, found in Mesopotamia, Egypt, and China. From pictograms, which are literal representations, we moved to logograms, which are symbols that stand in for a word ($, for example) and ideograms, which are pictures or symbols that represent an idea or abstract concept. Emoji can somewhat magically function as pictograms and ideograms at the same time.
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    emojis were born from a man named Shigetaka Kurita back in the late 1990s. They came up with emojis as a way to appeal to teens. Emoji which is a japanese neologism means "picture word". A bunch of different emojis can actually be traced back to some Japanese custom or tradition.
Lara Cowell

How "twist my arm" engages the brain - 0 views

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    (This article was by my college friend, Quinn Eastman, who's a trained scientist and science writer for Emory University.) Listening to metaphors involving arms or legs loops in a region of the brain responsible for visual perception of those body parts, scientists have discovered. The finding, recently published in Brain & Language, is another example of how neuroscience studies are providing evidence for "grounded cognition" - the idea that comprehension of abstract concepts in the brain is built upon concrete experiences, a proposal whose history extends back millennia to Aristotle. When study participants heard sentences that included phrases such as "shoulder responsibility," "foot the bill" or "twist my arm", they tended to engage a region of the brain called the left extrastriate body area or EBA. The same level of activation was not seen when participants heard literal sentences containing phrases with a similar meaning, such as "take responsibility" or "pay the bill." The study included 12 right-handed, English-speaking people, and blood flow in their brains was monitored by functional MRI (magnetic resonance imaging). "The EBA is part of the extrastriate visual cortex, and it was known to be involved in identifying body parts," says senior author Krish Sathian, MD, PhD, professor of neurology, rehabilitation medicine, and psychology at Emory University. "We found that the metaphor selectivity of the EBA matches its visual selectivity." The EBA was not activated when study participants heard literal, non-metaphorical sentences describing body parts. "This suggests that deep semantic processing is needed to recruit the EBA, over and above routine use of the words for body parts," Sathian says. Sathian's research team had previously observed that metaphors involving the sense of touch, such as "a rough day", activate a region of the brain important for sensing texture. In addition, other researchers have shown t
Emile Oshima

Bicultural Identity, Bilingualism, and Psychological Adjustment in Multicultural Societ... - 1 views

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    ABSTRACT: The present investigation examined the impact of bicultural identity, bilingualism, and social context on the psychological adjustment of multicultural individuals.......We concluded that, in the process of managing multiple cultural environments and group loyalties, bilingual competence, and perceiving one's two cultural identities as integrated are important antecedents of beneficial psychological outcomes.
Lauren Stollar

Time is now to stop using hurtful words - Bruce Andriatch - The Buffalo News - 0 views

  • Once they know someone who is hurt by the word, it’s no longer just an abstract concept about doing the right thing, but a realization that words can wound.
  • more of the focus needs to be on the language we use that we might not associate with bullying
  • Watch footage from the early civil rights era, especially man-on-the-street interviews with Southerners about their views on segregation. Try not to cringe as Americans throw around a racial epithet that we now find so offensive and abhorrent that we have assigned it a letter and recognize it immediately as the N-word.
  • ...7 more annotations...
  • power of the word it resembled
  • he reason we stopped hearing racist language was because of how willing people were to stand up and confront those who used the words
  • institutional discrimination from government and religious organizations continues.
  • homosexuality
  • who might be offended by it are scared to say that they are gay
  • isn’t happening
  • ending the use of the language has to start at home,
Lisa Stewart

Figures of Rhetoric in Advertising Language - 9 views

  • the discipline of rhetoric was the primary repository of Western thinking about persuasion
  • The principal purpose of this paper is to contribute a richer and more systematic conceptual understanding of rhetorical structure in advertising language
  • Rhetoricians maintain that any proposition can be expressed in a variety of ways, and that in any given situation one of these ways will be the most effective in swaying an audience.
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  • the manner in which a statement is expressed may be more important
  • a rhetorical figure occurs when an expression deviates from expectation
  • With respect to metaphor, for instance, listeners are aware of conventions with respect to the use of words, one of which might be formulated as, words are generally used to convey one of the lead meanings given in their dictionary entry. A metaphor violates that convention, as in this headline for Johnson & Johnson bandaids, "Say hello to your child's new bodyguards," accompanied by a picture of bandaids emblazoned with cartoon characters (from Table 2)
  • listeners know exactly what to do when a speaker violates a convention: they search for a context that will render the violation intelligible. If context permits an inference that the bandaid is particularly strong, or that the world inhabited by children is particularly threatening, then the consumer will achieve an understanding of the advertiser's statement.
  • every figure represents a gap. The figure both points to a translation (the impossibility in this context of translating "Say hello to your child's new petunias" is the key to its incomprehensibility), and denies the adequacy of that translation, thus encouraging further interpretation.
  • metaphors that have become frozen or conventional: e.g., the sports car that "hugs" the road.
  • an important function of rhetorical figures is to motivate the potential reader.
  • Berlyne (1971) found incongruity
  • (deviation) to be among those factors that call to and arrest attention.
  • "pleasure of the text"--the reward that comes from processing a clever arrangement of signs.
  • Berlyne's (1971) argument, based on his research in experimental aesthetics, that incongruity (deviation) can produce a pleasurable degree of arousal.
  • Familiar examples of schematic figures would include rhyme and alliteration, while metaphors and puns would be familiar examples of tropic figures.
  • Schemes can be understood as deviant combinations, as in the headline, "Now Stouffers makes a real fast real mean Lean Cuisine."
  • This headline is excessively regular because of its repetition of sounds and words. It violates the convention that sounds are generally irrelevant to the sense of an utterance, i.e., the expectation held by receivers that the distribution of sounds through an utterance will be essentially unordered except by the grammatical and semantic constraints required to make a well-formed sentence. Soundplay can be used to build up meaning in a wide variety of ways (Ross 1989; van Peer 1986).
  • Many tropes, particularly metaphors and puns effected in a single word, can be understood as deviant selections. Thus, in the Jergens skin care headline (Table 2), "Science you can touch," there is a figurative metaphor, because "touch" does not belong to the set of verbs which can take as their object an abstract collective endeavor such as Science.
  • For example, a rhyme forges extra phonemic links among the headline elements.
  • "Performax protects to the max," the consumer has several encoding possibilities available, including the propositional content, the phonemic equivalence (Performax = max), and the syllable node (other words endin
  • Because they are over-coded, schemes add internal redundancy to advertising messages. Repetition within a text can be expected to enhance recall just as repetition of the entire text does.
  • The memorability of tropes rests on a different mechanism. Because they are under-coded, tropes are incomplete in the sense of lacking closure. Tropes thus invite elaboration by the reader. For example, consider the Ford ad with the headline "Make fun of the road" (Table 2). "Road" is unexpected as a selection from the set of things to mock or belittle. Via
  • This level of the framework distinguishes simple from complex schemes and tropes to yield four rhetorical operations--repetition, reversal, substitution, destabilization.
  • s artful deviation, irregularity, and complexity that explain the effects of a headline such as "Say hello to your child's new bodyguards," and not its assignment to the category 'metaphor.'
  • The rhetorical operation of repetition combines multiple instances of some element of the expression without changing the meaning of that element. In advertising we find repetition applied to sounds so as to create the figures of rhyme, chime, and alliteration or assonance (Table 2). Repetition applied to words creates the figures known as anaphora (beginning words), epistrophe (ending words), epanalepsis (beginning and ending) and anadiplosis (ending and beginning). Repetition applied to phrase structure yields the figure of parison, as in K Mart's tagline: "The price you want. The quality you need." A limiting condition is that repeated words not shift their meaning with each repetition (such a shift would create the trope known as antanaclasis, as shown further down in Table 2).
  • the possibility for a second kind of schematic figure, which would be produced via an operation that we have named reversal. Th
  • rhetorical operation of reversal combines within an expression elements that are mirror images of one another.
  • The rhetorical operation of destabilization selects an expression such that the initial context renders its meaning indeterminate. By "indeterminate" we mean that multiple co-existing meanings are made available, no one of which is the final word. Whereas in a trope of substitution, one says something other than what is meant, and relies on the recipient to make the necessary correction, in a trope of destabilization one means more than is said, and relies on the recipient to develop the implications. Tropes of substitution make a switch while tropes of destabilization unsettle.
  • Stern, Barbara B. (1988), "How Does an Ad Mean? Language in Services Advertising," Journal of Advertising, 17 (Summer), 3-14.
  • "Pleasure and Persuasion in Advertising: Rhetorical Irony as a Humor Technique," Current Issues & Research in Advertising, 12, 25-42.
  • Tanaka, Keiko (1992), "The Pun in Advertising: A Pragmatic Approach," Lingua, 87, 91-102.
  • "The Bridge from Text to Mind: Adapting Reader Response Theory to Consumer Research," Journal of Consumer Research,
  • Gibbs, Raymond W. (1993), "Process and Products in Making Sense of Tropes," in Metaphor and Thought, 2nd ed
  • Grice, Herbert P. (1989), Studies in the Way of Words, Cambridge, MA: Harvard University Press.
  • Leigh, James H. (1994), "The Use of Figures of Speech in Print Ad Headlines," Journal of Advertising, 23(June), 17-34.
  • Mitchell, Andrew A. (1983), "Cognitive Processes Initiated by Exposure to Advertising," in Information Processing Research in Advertising, ed. Richard J. Harris, Hillsdale, NJ: Lawrence Erlbaum, 13-42.
Ryan Catalani

Language Style Matching - Why happy couples start to sound alike - 11 views

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    ""When two people start a conversation, they usually begin talking alike within a matter of seconds," says James Pennebaker. ... If the essay question was asked in a dry, confusing way, the students answered accordingly. If asked in a flighty, "Valley girl" way, the students punctuated their answers with "like," "sorta" and "kinda."... "Style words in the spouses' poems were more similar during happier periods of their relationships and less synchronized toward each relationship's end," Ireland says." Unfortunately, the paper isn't online, but you can see the abstract: http://www.ncbi.nlm.nih.gov/pubmed/20804263
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    Thanks, Ryan. I think there will be a lot of interest in this research.
Lara Cowell

Why We Remember Song Lyrics So Well - 1 views

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    Oral forms like ballads and epics exist in every culture, originating long before the advent of written language. In preliterate eras, tales had to be appealing to the ear and memorable to the mind or else they would simply disappear. After all, most messages we hear are forgotten, or if they're passed on, they're changed beyond recognition - as psychologists' investigations of how rumors evolve have shown. In his classic book Memory in Oral Traditions, cognitive scientist David Rubin notes, "Oral traditions depend on human memory for their preservation. If a tradition is to survive, it must be stored in one person's memory and be passed on to another person who is also capable of storing and retelling it. All this must occur over many generations… Oral traditions must, therefore, have developed forms of organization and strategies to decrease the changes that human memory imposes on the more casual transmission of verbal material." What are these strategies? Tales that last for many generations tend to describe concrete actions rather than abstract concepts. They use powerful visual images. They are sung or chanted. And they employ patterns of sound: alliteration, assonance, repetition and, most of all, rhyme. Such universal characteristics of oral narratives are, in effect, mnemonics - memory aids that people developed over time "to make use of the strengths and avoid the weaknesses of human memory," as Rubin puts it.
Lara Cowell

How Music Can Improve Memory - 5 views

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    Information set to music, suggests research, is better retained, as it taps into time- honored strategies that help information stick. Tales that last for many generations tend to describe concrete actions rather than abstract concepts. They use powerful visual images. They are sung or chanted. And they employ patterns of sound: alliteration, assonance, repetition and, most of all, rhyme. A study by Rubin showed that when two words in a ballad are linked by rhyme, contemporary college students remember them better than non-rhyming words. Such universal characteristics of oral narratives are, in effect, mnemonics-memory aids that people developed over time "to make use of the strengths and avoid the weaknesses of human memory," as Rubin puts it. Songs and rhymes can be used to remember all kinds of information. A study just published in the journal Memory and Cognition finds that adults learned a new language more effectively when they sang it.
dsobol15

JSTOR Critical Period - 0 views

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    Abstract: The critical period hypothesis holds that first language acquisition must occur before cerebral lateralization is complete, at about the age of puberty. One prediction of this hypothesis is that second language acquisition will be relatively fast, successful, and qualitatively similar to first language only if it occurs before the age of puberty.
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