The Designer Turning Two Used T-Shirts Into High Fashion - The New York Times - 0 views
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A navy shirt that read, “Wilmington Friends Quakers” was just right for Ms. Beatty’s needs on a recent thrifting trip to Urban Jungle, a large store with a little yellow submarine sign out front in the East Williamsburg section of Brooklyn. But she needed more than just one perfect T-shirt.
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While upcycling has become a more common practice in fashion in recent years, it’s less common to see a brand entirely devoted to it.
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The reconstructed look will be priced around $125, a steep premium, but a price that Ms. Beatty thinks is fair, given all that goes into making the garments: sourcing and cleaning the shirts, determining the look (matching shirts based on color tone, size and feel), cutting and sewing the garment.
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“It’s symbolic — all of these thoughts and choices have gone into that piece,” she said. “It’s making fashion out of something that’s already existed. It’s saying there’s value in something that’s been discarded.”
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“It’s not like we use every ounce of fabric. There are fabrics that we have to sell back off. But in every choice that we make, we just try.”