Web Strategy

Now let us again do a quick recap on what are the companies for which local SEO is a good idea? If you want to reach the local consumer base, the local SEO is the ideal solution for you. Since it focuses on a certain geographical area, you have better opportunities to concentrate on the specific needs of that community. This is why the local SEO is a must for a company that sells products to a specific geographical area.

Sometimes organic search seems straight forward, type in a keyword and returned is a list of 10 recommended websites. Of course, getting to the top isn't so simple, but the notion that once you arrive at the top, traffic will ensue is a hypothesis hard to deny. Local search results don't play into this scheme. They have variables such as size of the map, and definition of a region's center that combine with trust, a citation, or sometimes what I call "sureness factors" to determine what businesses should be recommended.

About on page optimization

Awesome way to check your "personal brand" username availability!

The value of a product for users shifts as it moves through the product lifecycle. Initially it is about new functionality, later it is about user experience and price.

This article-submission stuff *feels* just a little bit grey-hat to me... What do you think?

Bulk follow on Twitter by keywords. BE CAREFUL - only 200-250 a day or you'll be suspended.

Dollars are a little tighter this year than last, so learning new ways to stretch marketing dollars is vital. Improving your landing pages so they convert more sales is a dynamite way to boost your Return on Investment (ROI). Here are a few tips for making your landing pages more effective. The goal is to make your landing pages more persuasive, more focused, more complete -- and provide the testing feedback needed to measure the success of your efforts.

Just a reminder for those searching for niche-related content and inspiration for such content - Google has very deep tools available to help. Google Alerts and Blog Search are fantastic, as are the Books searches, just as examples to get you fired up!

Testing your ad copy and your landing pages can significantly improve your paid search efforts. Of course, building a solid keyword base, creating an optimized account structure, and executing a well-planned bid management strategy are also crucial. However, testing allows you to understand how to optimize and improve your communication with your target audience. Conducting thorough tests on your landing pages can deepen your audience interaction and increase your conversion rate.

systems thinking and design for integrated appliaction management

Good article on using Twitter over-all for promotion... while NOT actually promoting your product! Engagement is the key.

what do you think of this article: "we don't need you to design anymore". Is the web designer in real danger of disappear to templates or bad design that still have success?

Holy Cow! This is Open Source now!!! What a video editor - for free!!!

Teleprompter for use with See eye2eye device.

Although the general idea of uncluttering is powerful throughout the decision process, this testing theme has an especially powerful impact on improving visitor awareness. If visitors do not recognize quickly that you have something in which they might be interested, they will leave your site immediately. These short-timers are the ones who have "bounced" and not clicked on any other links from their original landing page. They represent a significant problem.

Just ordered the book - Erik Qualman's website looks terrific as well!

Great way of turning advertising copy into a great content strategy...

This spot is such good advertising, it's become… content. Which connected a couple of dots for me.