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Andy Brudtkuhl

Landing Page Testing: How to test and what to test - 1 views

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    Testing your ad copy and your landing pages can significantly improve your paid search efforts. Of course, building a solid keyword base, creating an optimized account structure, and executing a well-planned bid management strategy are also crucial. However, testing allows you to understand how to optimize and improve your communication with your target audience. Conducting thorough tests on your landing pages can deepen your audience interaction and increase your conversion rate.
Andy Brudtkuhl

Landing Pages - Design Examples - Always test your email delivery and design with... - 0 views

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    Good idea... One that I should practice more often, although I'd hope aWeber would take care of this for me :)
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    Always test your email delivery and design with outlook, because so many people use it. Here you can see Adobe never tested their email in Outlook.
Andy Brudtkuhl

ABtests.com - Share A/B Testing Results. Improve your conversion today. - 2 views

shared by Andy Brudtkuhl on 16 Jan 10 - Cached
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    Our goal is simple: to help people test their web sites/applications and share that knowledge with others, making everyone smarter in the process.
Doug Mitchell

How to Upload HD Videos to Youtube and embed High-definition Youtube Videos - 0 views

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    nice hack. quality boost.
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    This is good stuff. We can't complain about the quality of Youtube anymore! HD streaming is available with this hack. We're testing now.
Andy Brudtkuhl

3 Free, Useful SEO/Analytics Tools You May Not Use - 0 views

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    SEO and analytics tools you may not use - and are priced very well... FREE!
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    If you've done much publishing on the web, you're probaly already familiar with Search Engine Optimization, or SEO. However, many web workers stick with the same small handful of SEO tools. There are quite a lot of them available online for free, and testing keywords and looking at analytics across multiple tools can make a lot of sense, especially since optimizing them is an inexact science.
Andy Brudtkuhl

Media Philosopher » Why Social Media Measurement is like Gourmet Cooking - 0 views

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    This topic is constantly coming up... How can you measure the ROI of social media?
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    It is easy to predict that we will be talking a lot more about social media measurement and ROI in 2009. The question of ROI becomes more important when there is a market transition from an established form or investment (i.e. traditional media) to an emerging form like social media. Even though the ROI of current or traditional investments may be no less certain, the test is always a higher one to justify a change.
Andy Brudtkuhl

Landing Page Optimization Silver Bullets - 1 views

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    Although the general idea of uncluttering is powerful throughout the decision process, this testing theme has an especially powerful impact on improving visitor awareness. If visitors do not recognize quickly that you have something in which they might be interested, they will leave your site immediately. These short-timers are the ones who have "bounced" and not clicked on any other links from their original landing page. They represent a significant problem.
Andy Brudtkuhl

50 Simple Ways to Gain RSS Subscribers - 0 views

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    Some of these *really* do work.. I'm testing others on GetANewBrowser.com
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    Some of these are re-hashed but it's a great review on ways to optimize your website to increase RSS subscribers
Andy Brudtkuhl

12 Ways to Improve PPC Landing Page Conversion Rates - 1 views

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    Dollars are a little tighter this year than last, so learning new ways to stretch marketing dollars is vital. Improving your landing pages so they convert more sales is a dynamite way to boost your Return on Investment (ROI). Here are a few tips for making your landing pages more effective. The goal is to make your landing pages more persuasive, more focused, more complete -- and provide the testing feedback needed to measure the success of your efforts.
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