Group items tagged

good "checklist" for website planning - a great start to a web strategy

In order to create the perfect Website, firstly you need to have a Website Planning document. Before you can start the process of Website Planning you need to know two key things: · What do you want your Website to say? · Who do you want your Website to say it to? Once you can answer these questions you are ready to proceed and begin "Website Planning".

We've been saying this for years... Even "local" businesses need a web strategy.. Does yours?

In these stats lies a big - but fleeting - opportunity: serving local businesses by helping them use online well. By this, I don't mean doing what local newspapers have been doing: trying to sell them display or directory ads, just as they did in papers but in a new medium. Instead, I mean redefining what it means to help them succeed online. This might mean helping them place ads smartly on Google with good SEO (see Fred Wilson's tweet out of our New Business Models for News Summit at CUNY). It might mean finding was to help local businesses interact more meaningfully with their own communities.

Excellent post - thanks for sharing Shey

Great post on content strategy

I encourage clients, associates and even friends to create content-rich sites for whatever they specialize in with the purpose of building an audience and forging relationships. The type of content aside, the way to create a popular web property is to slowly grow larger over time in an organized, attractive layout with uniquely useful material focused on your niche.

You typically have to create some number of social interactions to leave the trail of signals of quality to make Google want to trust a site enough to put it in front of a large traffic stream, especially if you are starting a brand new site and are trying to operate within Google's guidelines. As Bob Massa says "search engines follow people."

There are two points in this post that I want to emphasize... First off SEO is an ongoing process. There isn't a magic trick that pushes your site to the top of rankings. It takes work.. Rinse & Repeat. Analyze & Tweak. Secondly there is a great point that if you hire an SEO expert you will get your site in front of the thousand other relevant people in your niche. This is very hard and takes a lot of work. So, you should create Outposts. Creating outposts is part of a content marketing strategy where you distribute your content among various networks to build up multiple sources of traffic... Great quote from Bob Massa explains it perfect!

Pancheros, a burrito restaraunt, is briding the gap between social media and its brick and mortar operations. Excellent web strategy

As far as I know Pancheros has become the first national chain of fast food restaurants to integrate Twitter promotion with their physical store locations. I am pretty happy about it, I feel like I helped get the effort going. I wonder how long it will be before McDonalds, Burger King and Taco Bell follow their lead.

Great rundown on what keyword research means and 7 tips on how to increase traffic using effective keyword techniques. Great ideas for the SEM aspect of your web strategy

Keywords are phrases for which you would want your blog to be found in search engine results. Keywords help your blog get recognized by search engines, and as a result, help your potential customers find your blog. Your keywords are what you would expect your target audience to search for to find your blog content. Keyword research means researching the phrases that are going to be used by your potential customer to find your blog in a search engine. Keyword research should result in a set of keyword phrases that you should target in your blog content.

Great insight into customer anxiety and its effects on e-commerce conversion rates. This is a great resource for increasing your conversion rates in your ecommerce strategy.

The e-tailing group conducted a consumer survey last summer and found that product descriptions were the most important to help make a purchase decision, followed by the merchant's guarantee, stock availability and quality of images. (One can assume for certain categories like jewelry and apparel, images are even more important).

Great ideas to add to your blogging strategy

Jeremeiah once again gives us indispensible tips on web strategy. He is spot on with his sentiment that many corporate blogs are untrusted.. This is because many of these blogs are just tossed up there to have one online. Most are filled with stuffy corporate marketing copy with no human voice and no outbound linking... Read this for tips

Today, I'm going to play doctor, in fact, I'm a specialist: A corporate blog doctor. Most corporate blogs aren't trusted, and here's a very simple heuristic health check to gauge whether your corporate blog is going to be trusted by your readers.

Google Analytics tips - ESSENTIAL knowledge for an effective web strategy

So you've just gotten access to the shiny new version of Google Analytics? Here are the 27 essential features of the best analytics software money can buy (it's free, of course), and how to utilize them to your advantage.

A great guide on trying to get more user interaction with your blog or website. Comments are the first and easiest way to start a discussion... Discussions with your community are KEY to an effective web strategy.

But even when your blog software hands you all your commenting capabilities, there are other things you can and should do to get people to comment. So here it is: the 7 step guide to getting more comments.

This is actually a very good overview of link building and SEO strategies with MANY actionable tips and techniques.

I can definitely recommend this webinar if you are interested in picking up some good, useful information on SEO and link building with many methods to improve page ranking and popularity, both on a domain and on an individual page as well.

Short and sweet.

Nice brief list with basic strategies.

Even though you're not producing written content, what you put down on paper before you record will make all the difference. Let's look at outlining your audio presentation first before discussing the copywriting techniques that work as well for audio as they do for text.

We always talk about how budgeting your time for web strategy development is as important if not more important than budgeting money. This is a great post on how you can manage your time most effectively.

Effective social media management is quickly becoming a key skill in the 21st Century and will help you to be more productive as the way we use the Internet to communicate develops. Here's some simple steps you can take to manage your social media time more effectively:

Today, I'd like to cover how to make that single post you're composing more likely to earn the attention it deserves. Let's dive into the list

Great tips on building content outposts so your content can spread organically

Use your advertising to start conversations, create content that builds trust and community and you'll harness the ever effective power of advertising for generating leads and sales, you know, until the next new thing comes along.