Group items tagged

Pancheros, a burrito restaraunt, is briding the gap between social media and its brick and mortar operations. Excellent web strategy

As far as I know Pancheros has become the first national chain of fast food restaurants to integrate Twitter promotion with their physical store locations. I am pretty happy about it, I feel like I helped get the effort going. I wonder how long it will be before McDonalds, Burger King and Taco Bell follow their lead.