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Well, you can't specifically track the exact position of the keyword that was clicked like you can do with AdWords. But it is possible to determine the page he was on. A ranking tool can tell you over and over again that a certain keyword is around position 15 in Google while Google Analytics claims he is on page 1 (position 1 to 10). This effect can come from 'personalized search' or 'local results' that can influence the Google rankings dramatically. People see other results than you see with your ranking tools. And therefore you need Google Analytics to do the real ranking.

How to funnel website visitors into leads and customers and track the entire process.

All kinds of tools to track twitter links... Great resources

Google Analytics is a very useful free tool for tracking site statistics. For most users, however, it never becomes more than just a pretty interface with intersting graphs. The resources below will help anyone, from the beginner to those who have been using Google Analytics for some time, learn how to get the most out of this great tool.

George's site, PR140, is a URL-shortener for public relations professionals, focused on the idea that it would only be used for PR pitches and stories, making it easier for journalists to track. As the site catches on, "[j]ournalists and other web watchers following [these tweets] will see the pitch" and recognize it as such by the pr140.com portion of the link address.

All website analytical tools have their pros and cons, and many people use more than one to track their website's visitors and gather other important data. With that in mind, I've put together this list of some of the best. All of these web applications offer a free service; while some are completely free, others offer a premium account as well. There is an exception. I've included the Mint and Yahoo analytical software packages in this list due to their popularity, although they are not free.

At a recent social media workshop a participant asked me to reveal my social media routine - how I track, converse, communicate and otherwise curate all my various social media activities. I paused to think about it for a while because I never really considered what I do a routine, but it occurred to me that, in fact, I do have a systematic approach to social media. (No surprise really, I'm a systems thinker and I just do it habitually - ask my wife, I have a system for making the bed and loading the dishwasher.)

It's a great idea to create social media systems, or "processes" that allow you to automate some research and setting time and tasks for different aspects of social media - whether listening or interacting.

Know your objectives in advance. Start small, when possible: think "proof of concept." Track the metrics obsessively. Make sure that your interactive marketing efforts are tied to the sales funnel (e.g., your vp of sales ought to be able to determine where most leads are coming from online). Report frequently.

SociafyQ is an analytics tool that measures growth across numerous major social network presences, including Facebook, YouTube and Twitter, and includes tracking tools for blog keywords. Desktop data widget connections coming in a matter of hours.

All, I thought this analytics tool is especially relevant to your work. Please let us know if there are additional features that would be helpful, as we developed it to inform our own work (mainly on the nonprofit side) and thought it would be relevant to others. Cheers, --Dave

The following examples with Google Analytics will help you get more insight in your local traffic. Basic knowledge of Analytics is assumed. Google Analytics (GA) should already be set up for the website in order to continue the following examples.

Jeb makes a great case for developing a web strategy for your business - and provides a seven step strategic plan that should work for you. I'm glad he mentioned something we are always preaching - "Analytics or Tweak and Repeat". Once you implement your strategy you should always be tracking it and honing it.

Is your business struggling to survive in the current economic environment? Are you seeing your cash reserves dwindle as new business drys up? Even if you are doing well I have the same advice- Use the web to save and grow your business.