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Guidelines for marketing with social media aren't all that new. In 2006 five members of the digital marketing community collaborated on 16 rules for "social media optimization". Fast forward to nearly 2010 and social media has begun to take a more significant role in the marketing mix.

New tool for Auto direct messages on Twitter, among other things. Still a little rough, but growing. Paul O'Mahoney (The Twitter King) is collaborating with the programmer setting this thing up and making it better.