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Great insight into customer anxiety and its effects on e-commerce conversion rates. This is a great resource for increasing your conversion rates in your ecommerce strategy.

The e-tailing group conducted a consumer survey last summer and found that product descriptions were the most important to help make a purchase decision, followed by the merchant's guarantee, stock availability and quality of images. (One can assume for certain categories like jewelry and apparel, images are even more important).

This fall, Mike Moran and Bill Hunt released the 2nd edition of their book Search Engine Marketing, Inc: Driving search traffic to your company's web site. The guide is 600+ pages and packed with practical, applicable information. I've worked my way through it once and now am heading back in to begin implementing some of their strategies.

Good idea... One that I should practice more often, although I'd hope aWeber would take care of this for me :)

Always test your email delivery and design with outlook, because so many people use it. Here you can see Adobe never tested their email in Outlook.

Great submission site for eBooks used to market your squeeze page.

This is actually a very good overview of link building and SEO strategies with MANY actionable tips and techniques.

I can definitely recommend this webinar if you are interested in picking up some good, useful information on SEO and link building with many methods to improve page ranking and popularity, both on a domain and on an individual page as well.

You've refined your keywords, optimized your bids, and written AdWords text ads that pull in tons of targeted clicks, but after looking at your Google Analytics reports, you realize that your landing page has a bounce rate of 91%. Which means that 91% of the users coming to your site are quickly glancing around and leaving, deciding immediately that this site isn't for them. One of the easiest, low-tech ways to make users stick around and look at your products or services is to catch their attention with an engaging headline.Recent research suggests that users decide to stay or leave your site in 8 seconds or less -- in that short amount of time, headlines are the one piece of copy that users will actually read. Here are five tips for writing headlines that will draw in user attention.

Search engine optimization has changed dramatically over the past few years. The shift is from one of web page optimization and link hounding to content and engagement optimization. In short, search engine optimization and social media are now undeniably intertwined. It has become extremely difficult to achieve any measure of success for important keyword phrases without the use of social media.

Quirk eMarketing presents this 360 pages guide to online marketing which gives an overview on different fields of online marketing. It is designed to be used as well by learners as by more experienced marketers who like to use it as a quick reference book with lots of examples, check lists, etc.

To help protect users against malware threats, Google has built automated scanners that detect malware on websites we've indexed. Pages that are identified as dangerous by these scanners are accompanied by warnings in Google search results, and browsers such as Google Chrome, Firefox, and Safari also use our data to show similar warnings to people attempting to visit suspicious sites.

Chris Farrell has the best membership site teaching internet marketing that I know of. This is my affiliate sign-up page to get his free book and start receiving the 26 video free course he offers. The membership site is the only way anyone makes any money, though after watching his videos, it is likely you will want more! Honesty and integrity in a very pleasant package.

The sharecount button for Facebook displays the number of times the current page has been shared on Facebook and allows visitors to share it themselves.

Awesome Greasemonkey scripts to make you more productive with Google Analytics

Google Analytics is a fantastic tool as it is - and it's always improving, but there are a lot of people out there that have created tools to make it even better. In an effort to make everyone aware of these fantastic and easy-to-use tools, I've compiled a list of the ones we use everyday. If we missed one, or if you've got a great tool that we should add to the list, please let us know! We're always looking for ways to make Google Analytics easier to install and use. I hope you find them as useful as I do, and a big thank you goes out to each of the people responsible for these fantastic time-saving tools.

There are some great scripts on that page. I'll be checking out several of them for sure. Thanks for the link!

Pancheros, a burrito restaraunt, is briding the gap between social media and its brick and mortar operations. Excellent web strategy

As far as I know Pancheros has become the first national chain of fast food restaurants to integrate Twitter promotion with their physical store locations. I am pretty happy about it, I feel like I helped get the effort going. I wonder how long it will be before McDonalds, Burger King and Taco Bell follow their lead.

But one problem nags at me. Local merchants like "Joe The Plumber" usually don't have a web presence and many don't really even want one. But if you are going to buy cpc advertising, then you'll need a place for the clicks to go. The local ad agencies and local oriented web services are happy to create a web presence for local merchants, but they are often poorly designed and there's no standardization of them.

In the end you will realize, as I did, Google AdSense is just the beginning of your online income. Once you expand your horizons, you can make serious strides toward expanding your bottom line.