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Andy Brudtkuhl

Track SEO rankings with Google Analytics - 0 views

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    Well, you can't specifically track the exact position of the keyword that was clicked like you can do with AdWords. But it is possible to determine the page he was on. A ranking tool can tell you over and over again that a certain keyword is around position 15 in Google while Google Analytics claims he is on page 1 (position 1 to 10). This effect can come from 'personalized search' or 'local results' that can influence the Google rankings dramatically. People see other results than you see with your ranking tools. And therefore you need Google Analytics to do the real ranking.
Andy Brudtkuhl

Future of PR: When Agencies Represent Communities -Not Brands - 0 views

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    With communities in the driver seat over product, a shift will happen as communities can define the spec of future products and therefore multiple brands will bid for their business. As a result, we should expect the agency model to flip over, where PR agencies start to represent communities of customers -rather than brands.
Terry Leigh Britton

DM2 - 0 views

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    Window re-sizer and more. Minimize to tray, make them standing always on-top over all other windows, roll to caption, resize, align to screen borders, hide, set the opacity etc. DM2 also helps with Open/Save dialog boxes
Andy Brudtkuhl

The Discipline of Content Strategy - 0 views

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    Great overview on what a Content Strategy is and all it entails
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    What is Content Strategy? Content strategy plans for the creation, publication, and governance of useful, usable content. Necessarily, the content strategist must work to define not only which content will be published, but why we're publishing it in the first place. Otherwise, content strategy isn't strategy at all: it's just a glorified production line for content nobody really needs or wants. (See: your company's CMS.) Content strategy is also-surprise-a key deliverable for which the content strategist is responsible. Its development is necessarily preceded by a detailed audit and analysis of existing content-a critically important process that's often glossed over or even skipped by project teams.
Andy Brudtkuhl

{!firstname}, Think Before You Personalize - 0 views

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    Great tips from the aWeber blog on what personalization means when it comes to email marketing..
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    Personalization isn't a bad thing in and of itself. But when it gets misused for the sake of an extra open or click, it becomes a bad thing. It also becomes less effective over time. And it allows us to think that we're creating "personal" emails just by merging a name into the message. A truly personal email addresses the subscriber's needs, desires, fears, preferences and other aspects of their personality.
Andy Brudtkuhl

As Your Content Expands, Things Get Easier - 0 views

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    Great post on content strategy
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    I encourage clients, associates and even friends to create content-rich sites for whatever they specialize in with the purpose of building an audience and forging relationships. The type of content aside, the way to create a popular web property is to slowly grow larger over time in an organized, attractive layout with uniquely useful material focused on your niche.
Andy Brudtkuhl

SEO Trends and Search Engine Optimization Trends 2009 - 0 views

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    Luckily, you don't have to keep up with every detail. But there are some important SEO trends you should know about as we go further into 2009. I'll break the list down into two sections - Strategy and Tactics and Industry/Big Picture Trends - and then turn it over to you at the end.
Andy Brudtkuhl

Web Strategy: How to Measure your Social Media Program - 0 views

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    Situation: You run a social media program at a corporation, and you need to measure to improve your program, but more importantly to show to your bosses that this 'new media' program is worth it's weight. Challenges: You see the immediate value of a community program but your management is unconvinced. Furthermore, the brand police and the traditional hard-liners don't like your 'open-thinking' type of revolt. There may be other challenges too: lots of activity but few people, or you simply don't know where to start. Goals Deliver a report that demonstrates the value of a social media program as well as helps you improve the program over time.
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    Great overview on how to measure the social media aspect of your business's web strategy...
Andy Brudtkuhl

Small Business Don't Get It-Still Failing to Invest in Search Marketing - 0 views

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    Search Marketing investment is a staple of an effective web strategy and the "build it and they will come" strategy does not work. No matter how good your product, content, or website is - they will not come unless you invest in your SEM web strategy.
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    It appears a large proportion of small business owners are still stuck in the "build it and they will come" mentality. The study highlights that most small businesses have developed websites, but have done little more to enhance their online business presence. According to the report, over 59% of small business owners who own websites don't use paid search marketing, and of those, a whopping 90% have never tried it.
Doug Mitchell

Screenr - Create screencasts and screen recordings the easy way - 0 views

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    This tool is a MUST USE! So quick and convenient for SIMPLE screen casting. If you're doing private stuff for a membership site...probably not the best choice. But, for simple "get the content out there" screen casts...this is a golden boy among all players. The twitter based login and integration means that sharing is an absolute snap because like you I'm sure, my twitter postings end up all over my social profiles/lifestream. Excellent!
Andy Brudtkuhl

Google Analytics Mega-Post: 23 Google Analytics Tips and Tweaks | Search Engine People ... - 0 views

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    Great tips and tricks regarding lesser known Google Analytics features!
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    Last year I did a large post over-viewing most useful Google Analytics tips and today I am presenting them as well as adding a number of more important hacks to compile one mega-post on Google Analytics tips and tricks:
Andy Brudtkuhl

Google Search Now Supports Microformats and Adds "Rich Snippets" to Search Results - 0 views

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    Today at Searchology, Google has launched a search results enhancement called "rich snippets" that uses meta data from web pages (from microformats such as hCard, hCalendar, and RDF) to display additional details (both content and meaning) about pages in the results. This initial launch supports reviews (with sites such as Yelp) and people (with sites such as LinkedIn). They will be adding more sites and categories over time.
Andy Brudtkuhl

Using social media for SEO - 0 views

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    Search engine optimization has changed dramatically over the past few years. The shift is from one of web page optimization and link hounding to content and engagement optimization. In short, search engine optimization and social media are now undeniably intertwined. It has become extremely difficult to achieve any measure of success for important keyword phrases without the use of social media.
Andy Brudtkuhl

Local Search Grows 58%; Outpaces Overall Online Search - 0 views

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    The study found that local search - the practice of using online search tools to find local businesses, products, or services - grew 58% in 2008, reaching an annual total of 15.7 billion searches. By comparison, overall core US web searches grew at a much smaller rate of 21% year-over-year, nearing 137 billion searches by the end of 2008.
Jungle Jar

JungleJar | Saving Time While Publishing With Wordpress - 0 views

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    In this article I'll give you a few tips that have helped me over a bit of time to save a bit of time. The fact that running a website and writing for it as well can require quite a bit of time and dedication, we all need new ways to help us publish and promote our articles quicker. While this tutorial was written with a focus on the Wordpress CMS, I think any webmaster will be able to take something away with them from it.
John Holcombe

Free Affiliate Marketing Tips and Training - 0 views

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    Do you wonder why your affiliate marketing business has not taken off? The answer is really simple. The days of selling are over and days of teaching are here.
Terry Leigh Britton

ClickBank Search - 0 views

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    Clickbank opportunities showing top ten per category. Seek gravity over 100 and low refund rate (earned per sale near or better than commission amount)
Mike Templeton

Ditch your website and focus on blogging in 2009 - 0 views

  • With a good blog you can embed all the outpost content you want and give life to your Web presence by focusing on what’s new and exciting
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    The days of a long-standing, static website are over. Start a blog (preferably integrated with your website) and start leveraging the power of these tools to bring fresh content and high-relevance to your website.
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    In 2009, an active blog at the centre of your Web presence says that you are ready to have an engaging conversation with your ideal guest today. As such, your blog needs to become the centre of your online Web presence, and that means it's time to prioritize your marketing efforts in the new year.
Terry Leigh Britton

5 Twitter Tips for Authors and Publishers | Maximum Visibility Playbook Tips - 1 views

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    Good article on using Twitter over-all for promotion... while NOT actually promoting your product! Engagement is the key.
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